Kartik Aaryan dons alien avatar for Sony Sports Network’s UEFA EURO 2024 campaign
The film with heavy visual effects talks of UEFA EURO being the 'biggest football festival of 2024'
Ahead of UEFA EURO 2024, Sony Sports Network has launched its blockbuster campaign “Universe Ka Sabse Bada Football Festival of 2024” featuring brand ambassador Kartik Aaryan.
The actor can be seen assuming a dual role in the enthralling campaign film which raises the bar of anticipation for the quadrennial tournament.
The campaign film which is high on visual effects encapsulates the level of enthusiasm of fans for UEFA EURO 2024 and provides a glimpse of what ‘the biggest footballing event of the universe’ will bring to the table.
Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India: "UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of a film with a high end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network’s commitment to bringing the best experience to our viewers.”
Kartik Aaryan, Bollywood Superstar & Brand Ambassador for Football on Sony Sports Network: "It’s a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India.”
