Manforce Condoms taps into the wildest fantasies on Valentine's Day

The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes

by exchange4media Staff
Published: Feb 13, 2023 12:42 PM | 2 min read

Manforce Condoms has launched a digital campaign #LoveUpWithManforce for Valentine’s Day.

Manforce encouraged the couples to convey their wildest fantasies with the help of the campaign.

The campaign was conceptualized and executed by Grapes.

The brand also roped in influencers such as RJ Rahul Makin, RJ Rochie Rana and content creators such as Satish Ray, Gaurav Kapoor and others.

Speaking on the occasion, Joy Chatterjee, Associate Vice President, Sales & Marketing, Mankind Pharma said, “Manforce as a brand has always sought to promote safe sex while aiming to keep the intimacy and romance high. As Valentine’s Day is marked as a day to celebrate love, we came up with the campaign to give wings to the hidden sexual desires of couples. The campaign was aimed at strengthening the bond between the partners to help them indulge in pleasurable love-making sessions by acing up their level of intimacy.”

Elaborating on the campaign, Shradha Agarwal, Co-founder and CEO of Grapes said, “It was very exciting working for the campaign. Considering the stigma prevalent in society around sensitive topics like sex, encouraging the audience to talk about their secret sexual desires was a bit tricky. The team had to brainstorm a lot to come up with a mix of fun and exciting ideas to engage with the audience to help them break free from their intimidation and at the same time not make them uncomfortable. Aligning with the ethos of Manforce that aims to promote exploration of new avenues to always keep the thrill alive in the romance, the campaign was a medium to help partners discover each other to spice up their love life.”