Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
The campaigns were executed for DS Group and Catch Foods
Prior to Grapes, Akshay Bhatla worked with brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito
Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love
The agency will provide creative and media services to the brand
The account was won post a multi-agency pitch and will be serviced by the agency’s Delhi office
This year, #HTsalutes all mothers who are a source of limitless love and compassion
The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes
The campaign has been conceptualised by Grapes
The account will be serviced from the agency’s Delhi office
The mandate will be handled by the agency’s Mumbai office
The account was won following a multi-agency pitch
The agency will focus on creating and executing content, and social media management, as well as creating a community of audio enthusiasts for JBL
The account will be serviced from the agency's Delhi office
The account will be serviced from the agency’s New Delhi office
Agarwal takes over from Himanshu Arya who is moving on to a higher role
The agency has won the mandate following a multi-agency pitch
Prior to this, Sengupta was associated with Wunderman Thompson
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
Narain was previously associated with McCann Worldgroup
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
The agency has unveiled a fresh brand identity with a new logo to serve clients better while expanding the offering of varied services altogether
The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand
The campaign has been executed and conceptualized by Grapes Digital
Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
The agency has won the mandate following a multi-agency pitch and it will service the account from its New Delhi office.
The campaign has been executed and conceptualized by Grapes Digital
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
The agency's Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and its seven brands
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
The agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and influencer marketing
From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service
The campaign is conceptualized and executed by Grapes Digital
The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand
The agency will handle the digital strategy, media planning and buying for the brand
The agency will be strategizing and providing digital marketing services for the brand
The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office
The campaign has been conceptualised and executed by Grapes Digital
Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience