McDonald’s touching Ramzan ad got people ‘lovin’it’

A recent advertisement by McDonald’s Singapore seems to have struck a chord among netizens and has garnered over 4,60,000 views.
Produced by advertising agency DDB for a special Ramzan campaign, the two-minute moving spot has got the Internet tearing up.



With a soft soundtrack by Oregon post-rock band This Patch of Sky, the commercial depicts the trials and tribulations faced by a Malay-Muslim McDelivery rider, who’s fasting throughout his shift. The video features Zul, an employee with the McDelivery service, waking up before dawn, eating suhur (the pre-dawn meal) with his family and heading out to work. The following one minute then focuses on his tiring day, full of ups and downs where he makes multiple deliveries - sometimes climbing several flights of stairs, other times helping a stranger whose car breaks down.



This ad aptly depicts the life of those fasting but still having to work. Having hit the right spot, more and more people related to the touching ad and admitted it made them cry.