#MealsMakeFamilies, says McDonald’s in new campaign

McDonald’s India (West and South) - owned and operated by Westlife Development Ltd. has just launched a new 360-degree campaign - ‘Meals make Families’. The campaign aims to make family-meal times synonymous with McDonald’s and grow brand affinity among families. As part of this campaign, the brand has unveiled a series of TVCs that showcase relatable moments and occasions at family meal-times and the emotions that family-members share while having meals together.

Arvind R.P., Director - Marketing and Communications at McDonald’s India West and South said, “Over 25 years of building McDonald’s in India, we have made special connections with all our consumers, especially families. Post-pandemic, we have seen a distinct trend in people wanting to spend more time with their loved ones. Through this campaign, we want to leverage this insight and position McDonald’s as the go-to brand for family meal-times, an occasion rich in emotions, with the brand having something to offer to every family member.”

The films are conceptualized by DDB Mudra and showcase family members across generations enjoying a McDonald’s meal. It highlights how McDonald’s is loved by every member of the family be it kids, teenagers, parents, or grandparents.

Pallavi Chakravarti, Creative Head - West, DDB Mudra said, “All of us working on this campaign just treated it as an extension of our own lives and drew from our own experiences - after all, is there anyone out there who hasn't spent time with their family over a burger and fries, either at a McDonald's or at home? It has been a heartwarming journey creating this, one we hope resonates with everyone this campaign reaches.”