Mi India unveils new TVC for Mi TV series
The 'Kiska Hai' campaign showcases the brand's deep connection with its Indian consumers
Mi India recently unveiled their latest TVC for Mi TV series in India. The brand film highlights Mi TV’s huge prevalence across diverse groups in India and Mi India’s commitment to making smart TV technology highly accessible to everyone.
Capturing Mi Fans and Mi TV customers' attention, the ‘Kiska Hai’ campaign showcases that Mi TVs are deeply ingrained among the Indian consumers. It also offers a common fundamental feature that every Mi TV user is deeply connected with, the Mi TV remote. The fun and quirky advertisement features Puppy Bruno stealing the Mi TV remote and running with every passerby who looks at the puppy runs behind him saying - ‘woh mera hai’ - showcasing users deep connect with the remote. It further highlights the distinctive features of the newly launched Mi TV Horizon Edition series with the all-new bezel-less design and Mi TV’s in-house VPE (Vivid Picture Engine) taking the user’s home entertainment experience a notch higher. The TVC draws parallels to Mi India’s famous smartphone campaign - Kiska Baja, which brings out the familiarity of Mi ringtone across different users.
