A big festive offer and a well-intentioned thought are behind Xiaomi's 'gimmick' that asks consumers not to buy any tech products yet, says Sharma – CMO, Xiaomi India
The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones
Sharma the Head of Marketing at Xiaomi India explains how in just five years, the brand beat competition to become number one in India with its high-quality-yet-honest-pricing & fans-first approach