Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination.
The campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements. The campaign showcases the wide range of offerings available on the platform, which includes premium and luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others.
The campaign uses a compelling and satirical ad-film with a focus on makeup. The tagline of the campaign, 'Find Your Own Beauty' exemplifies the idea behind the ad film with the campaign being designed for women who have moved beyond the notion of 'one-product-fits-all', and recognise that customized beauty solutions that cater to an individual's beauty requirements are the need of the hour.
The film embarks on a captivating journey, weaving together a symphony of music and humour that illuminates the holistic and extraordinary offerings of Myntra Beauty.
Touching upon the latest ad campaign, Abhishek Gour, Director - Marketing, Myntra, said, "In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. 'Find Your Own Beauty' is more than a tagline – it's an invitation to celebrate the unique canvas that is you. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person's beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualized, impactful head-to-toe self-care solutions.”
