Myntra releases ‘Be Extraordinary’ film with Virat Kohli
The ad is aimed to inspire viewers to elevate the ‘everyday look’
Myntra has ushered in cricketer Virat Kohli to join its clique of celebrity brand ambassadors as the platform stays true to its commitment of elevating the nation’s everyday fashion quotient as part of its “Be Extraordinary Every Day” campaign.
In the film, Virat is representing Myntra’s diverse range of fashion and lifestyle offerings, from men's casual wear to footwear, watches, and headphones. With Virat's effortless style and innate confidence, the ad is aimed to inspire viewers to elevate their everyday look and make every moment extraordinary, driving home the point that one’s style is not just limited to apparels. Myntra's position as the ultimate destination for fashion and lifestyle is strengthened by its partnership with the celebrated cricketing superstar.
The onboarding of Virat as Myntra’s brand ambassador is set to bring his allure, charisma and energy to the platform's brand campaign, while enabling Myntra to tap into his loyal fanbase across the country.
