Nu launches its first ever campaign
Features indie artist Namita Dubey in advertising films to highlight Nu’s range of air conditioners, televisions and washing machines
Nu, a latest entrant in the premium consumer durables category, recently launched its first marketing campaign “Live Better” to target aspiring Indians looking to upgrade their lives.
“Conceptualized on the brand’s philosophy of extending state-of-the-art technology, superior performance and outstanding design, the brand uses a multi-faceted marketing approach with pleasing visuals and relatable experiences to build a brand and product recall,” the company said.
Nu has leveraged both traditional and digital channels to make inroads with its audience. The brand is debuting its marketing initiatives with OOH presence, newspaper advertisements and a nine-part series of advertising films featuring upcoming indie artist Namita Dubey.
Commenting on the launch of the marketing campaign, Khushnud Khan, Nu’s Co-Founder & CEO shared, “As a marque brand, Nu brings premium electronics within reach of Indians who aspire to ‘Live Better’. Our campaign is a testament to our innovative and creative spirit, embodying our brand values. We aim to showcase how Nu’s product range can make your life simpler, more convenient and helps you ‘Live Better’. We are thrilled with the amount of excitement and curiosity it is generating and captivating the minds of Indian consumers”
The brand films highlight key features of air conditioners, washing machines and televisions via everyday household scenarios. These films have been directed keeping in mind Nu’s primary target audience—aspiring Indians, who have been looking for premium solutions to elevate their everyday experiences.
