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After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 3:52 PM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 11:37 AM
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
e4m Staff Jan 13, 2026 11:39 AM
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Simran Sabherwal Jan 5, 2026 11:10 AM
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
e4m Staff Nov 25, 2025 10:55 AM
Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India
e4m Staff Nov 17, 2025 1:45 PM
The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign
e4m Staff Sep 5, 2024 12:36 PM
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
The campaign with Sen will play out on her social media channels to attract maximum visibility
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
e4m Staff Aug 29, 2024 8:34 AM
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
e4m Staff Aug 27, 2024 2:14 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Aug 22, 2024 12:41 PM
In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll
e4m Staff Aug 12, 2024 4:37 PM
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
Conceptualized in-house, the campaign emphasizes that the interplay between internal and external noise is essential to personal growth
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
Anuradha Razdan has been elevated to CHRO, Beauty and Wellbeing and Global Chief DEI Officer
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
Anurag had an earlier stint with BCCL for around 8 years as Sr. Vice President & Regional Head - Response (North)
e4m Staff Aug 1, 2024 11:58 AM
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Chehneet Kaur Aug 1, 2024 8:52 AM
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
e4m Staff Jul 30, 2024 5:25 PM
Guest column: Vaishnavi Kanugula, Senior Consultant, Pitchfork Partners Strategic Consulting, talks about the gamble of greenwashing in the world of lab-grown diamonds
Vaishnavi Kanugula Jul 30, 2024 12:58 PM
According to a Media Partners Asia report, the video entertainment economy is projected to reach $13 billion by 2028
e4m Staff Jul 25, 2024 8:53 AM
Manu Sharma was previously Vice President and General Manager at Nothing India
e4m Staff Jul 22, 2024 1:53 PM
Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’
e4m Desk Jul 19, 2024 10:59 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, was the special guest at the event
e4m Staff Jul 18, 2024 4:36 PM
The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021
e4m Staff Jul 17, 2024 3:28 PM
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
AB de Villiers is both the brand ambassador and an investor in Supply6
e4m Staff Jul 16, 2024 2:46 PM
The media group’s circulation revenue stands at Rs 119 crore for the quarter
e4m Staff Jul 16, 2024 1:23 PM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Jul 16, 2024 10:03 AM
Prior to this, Anuj Arora was the Chief Marketing Officer at the company
The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot
e4m Staff Jul 10, 2024 1:01 PM
Sherpas Ventures has introduced an efficient end-to-end supply chain model to support startups and MSMEs
e4m Staff Jul 9, 2024 11:25 AM
It's a joint venture by Anujita Jain of Alchemist Dotwise and author and young entrepreneur Prarthna Batra
The platform's revenue rose 86% and subscription revenue saw a 66% surge
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said