nu
Saugata Gupta Leads Grand Jury for e4m IDMA 2026 Awards?blur=25

Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards

e4m Staff 16 hours ago

Nestlé Boosts Marketing Spend to Drive Growth and Brand Engagement?blur=25

According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales

e4m Staff Jun 8, 2026 2:36 PM

Polycab Reports 91% Year-on-Year Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:53 PM

Polycab India Sees 81% YoY Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:37 PM

Sudhir Sitapati Appointed Independent Director at Asian Paints?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Desk Jun 1, 2026 11:01 AM

Shashi Shekhar Vempati Appointed Chairperson of CBFC?blur=25

Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati

e4m Desk May 7, 2026 12:49 PM

Danube Properties, BB Marathi?blur=25

After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy

NATIVE CONTENT Jan 19, 2026 3:52 PM

Polls?blur=25

BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads

Sunidhi Vijay Jan 14, 2026 11:37 AM

Sahil Shetty to exit News18 Studio CRO role?blur=25

Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years

e4m Staff Jan 13, 2026 11:39 AM

MIB seeks industry inputs on boosting indigenous manufacturing in M&E?blur=25

As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance

e4m Staff Jan 6, 2026 1:37 PM

Sai Ramana Ponugoti?blur=25

After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more

Simran Sabherwal Jan 5, 2026 11:10 AM

Neil French, Sagar Mahabaleshwarkar?blur=25

Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French

e4m Staff Nov 25, 2025 10:55 AM

Nupur Sarda joins Forest Essentials as Head of Retail Marketing?blur=25

Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India

e4m Staff Nov 17, 2025 1:45 PM

Dhanuka Agritech?blur=25

The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign

e4m Staff Sep 5, 2024 12:36 PM

Anumita Tripathi amgen?blur=25

Anumita Tripathi most recently served as the Head of Communications at Medtronic India

e4m Staff Sep 4, 2024 4:51 PM

Anushka Sen lotus?blur=25

The campaign with Sen will play out on her social media channels to attract maximum visibility

e4m Staff Sep 4, 2024 1:44 PM

Anup Chandrashekharan?blur=25

Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape

Anup Chandrasekharan Sep 3, 2024 4:19 PM

Manushi Chillar?blur=25

Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate

e4m Staff Sep 3, 2024 3:09 PM

impact 30 under 30?blur=25

A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem

e4m Staff Aug 29, 2024 8:34 AM

anushka sharma virat kohli blue tribe?blur=25

'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association

e4m Staff Aug 27, 2024 2:14 PM

Angelina Villanueva?blur=25

Villanueva is currently serving as Director- Marketing at Yum Brands Singapore

e4m Desk Aug 27, 2024 12:21 PM

olympics 2024?blur=25

The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in

Chehneet Kaur Aug 26, 2024 9:09 AM

Manu Bhaker Olympics KFC?blur=25

In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll

e4m Staff Aug 12, 2024 4:37 PM

TRAI?blur=25

Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20

e4m Staff Aug 9, 2024 4:19 PM

flipkart?blur=25

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

Sohini Ganguly Aug 7, 2024 9:09 AM

print sector?blur=25

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

Chehneet Kaur Aug 7, 2024 8:42 AM

noise?blur=25

Conceptualized in-house, the campaign emphasizes that the interplay between internal and external noise is essential to personal growth

e4m Staff Aug 2, 2024 4:21 PM

manisha kapoor asci?blur=25

The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust

Chehneet Kaur Aug 2, 2024 2:28 PM

Anuradha Razdan?blur=25

Anuradha Razdan has been elevated to CHRO, Beauty and Wellbeing and Global Chief DEI Officer

e4m Desk Aug 2, 2024 11:05 AM

Amazon?blur=25

The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year

e4m Staff Aug 2, 2024 9:16 AM

Nestle?blur=25

The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories

e4m Desk Aug 1, 2024 9:52 PM

Anurag Agrawal?blur=25

Anurag had an earlier stint with BCCL for around 8 years as Sr. Vice President & Regional Head - Response (North)

e4m Staff Aug 1, 2024 11:58 AM

manu bhaker?blur=25

This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media

Chehneet Kaur Aug 1, 2024 8:52 AM

Nilesh Kotalwar?blur=25

Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited

e4m Staff Jul 30, 2024 5:25 PM

Vaishnavi Kanugula?blur=25

Guest column: Vaishnavi Kanugula, Senior Consultant, Pitchfork Partners Strategic Consulting, talks about the gamble of greenwashing in the world of lab-grown diamonds

Vaishnavi Kanugula Jul 30, 2024 12:58 PM

OTT revenue video market?blur=25

According to a Media Partners Asia report, the video entertainment economy is projected to reach $13 billion by 2028

e4m Staff Jul 25, 2024 8:53 AM

Dreame India Manu Sharma?blur=25

Manu Sharma was previously Vice President and General Manager at Nothing India

e4m Staff Jul 22, 2024 1:53 PM

e4m IDMA?blur=25

Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’

e4m Desk Jul 19, 2024 10:59 PM

mosaic?blur=25

Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, was the special guest at the event

e4m Staff Jul 18, 2024 4:36 PM

Anuj Poddar Bajaj Electricals?blur=25

Anuj Poddar is moving on to pursue an external opportunity

e4m Staff Jul 18, 2024 1:00 PM

yu?blur=25

The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021

e4m Staff Jul 17, 2024 3:28 PM

IMA South?blur=25

The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited

e4m Desk Jul 17, 2024 8:53 AM