consumer-durable
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Sonam Saini Sep 27, 2023 8:31 AM
Features indie artist Namita Dubey in advertising films to highlight Nu’s range of air conditioners, televisions and washing machines
exchange4media Staff Jun 7, 2023 4:33 PM
Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry
Sonam Saini Sep 13, 2022 8:42 AM
The film has been released on Hotstar, social media platforms and youtube
exchange4media Staff Apr 17, 2022 10:00 AM
Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts
Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Sonam Saini Jun 11, 2021 9:09 AM
The webinar, to be held tomorrow, will have a fireside chat and a panel discussion
exchange4media Staff Feb 10, 2021 8:23 AM
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Nafisa Shaheen Nov 18, 2020 9:33 AM
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Simran Sabherwal Nov 11, 2020 8:27 AM
Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia
exchange4media Staff Feb 10, 2020 4:44 PM
