Omnigel TVC talks of the need to be free of body aches

This is the first TVC by Cipla’s Omnigel

by exchange4media Staff
Published: Jan 28, 2020 12:05 PM | 2 min read

Omnigel, from the Cipla family, has launched its first TVC to reinforce that Omnigel keeps one pain free and uninterrupted.

This TVC speaks about the essential needs of a person suffering from body aches due to day-to-day activities and how Omnigel is designed to provide recovery from physical pain.

The commercial depicts the story of a young married couple attending a funfair with the wife facing a physical ordeal while partaking in activities. It then focuses on the husband advising her to use Omnigel, to enable twice as fast recovery than any other gel available in the market, and provide instant relief.

R Gopalakrishnan, Senior Vice President and Head, India Generics said, “For two decades Omnigel has been recommended by a large number of pharmacists for body pain caused by various reasons. Through the television commercial we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions. The gel has a unique formula which not only provides relief but also leads to a faster recovery.”

Commenting on the same, Shivam Puri, CEO, Cipla Health said, “We are humbled by how our consumers have bestowed their trust in Omnigel all these years. The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.”