Paytm launches campaign for its payment solutions
The ad films are set to go live across various media channels
One97 Communications Limited (OCL), which owns the Paytm brand, has launched a new ad campaign.
The company aims to enhance existing user engagement by showcasing Paytm’s reliable payment products and experience.
This campaign promotes UPI money transfers, Scan and Pay, pioneering Soundbox, Paytm UPI Lite wallet, Credit Card on UPI, recharges & bill payments along with other payment instruments available on the Paytm app, reflecting key focus areas in Paytm’s path to recovery.
The company has launched a series of ad films to highlight key aspects of Paytm’s core business.
The company’s emphasis on 'Jab Bhi India Future Ka Plan Banaega, humein uske beecho beech paayega, aage bhi Paytm aapka yuhi saath nibhayega.' underscores its promise to be a trusted partner for all Indians, especially during big milestones.
Paytm spokesperson said, "We have always innovated towards evolving needs of our users and changing aspirations of this nation. As we prepare ourselves for strong growth in FY25, we remain committed more than ever to bring more Indians into the mainstream economy and spread payment infrastructure such as UPI, payment QR codes and Soundbox in every nook and corner of this country. Our ad campaign reflects our commitment: every time India plans its future, we’ll be at the center of it, and as you move forward in life, Paytm will always be by your side.”