Rajkummar Rao and Kotak Life honour dads and their tough love

The campaign features Rajkummar Rao

e4m by e4m Staff
Published: Jun 16, 2024 10:00 AM  | 1 min read
Kotak Life Insurance
  • e4m Twitter

In celebration of Father’s Day, Kotak Mahindra Life Insurance Company Limited ("Kotak Life") has launched a digital film that acknowledges the invaluable essence of a father’s love, support and inspiration in life.

The key insight hinges on the premise that a father’s love is often referred to as tough love but they always stand strong with their children in every stage of life, no matter what. Starring Rajkummar Rao, Kotak Life's brand ambassador, the film captures the actor’s profound moments with his father, honouring him as his hero.

Subhasis Ghosh, Joint President & Head - Institutional Business & Marketing, Kotak Mahindra Life Insurance Company said, “This film is our heartfelt tribute to all fathers, who stand as pillars of strength, offering unwavering support during the good and tough times of life. This commitment resonates deeply with our brand ethos of 'Hum hain… hamesha' as we take pride in being there for our customers, assuring support at every juncture of their life's journey.

Published On: Jun 16, 2024 10:00 AM