Sania Mirza asked to disassociate herself from ‘misleading’ poultry ad
Research and advocacy organisation Centre for Science and Environment has said that the ad has been declared “misleading” by ASCI
Research and advocacy organisation Centre for Science and Environment (CSE) has urged tennis icon Sania Mirza to disassociate herself from a “misleading” poultry ad, according to media reports.
CSE has said that the ad has been declared “misleading” by the Advertisement Standards Council of India (ASCI). CSE has reportedly stated that the advertisement "falsely" claimed that the poultry sector is not "misusing" antibiotics. It also "misused and misrepresented" the results of a 2014 CSE study on antibiotic residues in chicken.
“ASCI says that by mentioning the CSE study results, the advertisement contravened the code on truthful and honest representation," CSE reportedly said in a statement.
The advocacy group had previously also urged Mirza to dissociate herself from the advertisement.
“We had written to Ms Mirza earlier apprising her about the malpractice of antibiotic misuse in poultry sector and the libelous nature of the advertisement,” Amit Khurana, senior programme manager, food safety and toxins, CSE, has been quoted as saying by media reports.
CSE has said that the ad has been declared “misleading” by the Advertisement Standards Council of India (ASCI). CSE has reportedly stated that the advertisement "falsely" claimed that the poultry sector is not "misusing" antibiotics. It also "misused and misrepresented" the results of a 2014 CSE study on antibiotic residues in chicken.
“ASCI says that by mentioning the CSE study results, the advertisement contravened the code on truthful and honest representation," CSE reportedly said in a statement.
The advocacy group had previously also urged Mirza to dissociate herself from the advertisement.
“We had written to Ms Mirza earlier apprising her about the malpractice of antibiotic misuse in poultry sector and the libelous nature of the advertisement,” Amit Khurana, senior programme manager, food safety and toxins, CSE, has been quoted as saying by media reports.
