Scarecrow bags the mandate for Godfather Beer
"Godfather is a fast growing, challenging brand competing in a category where some of the world's iconic brands like Heineken, Carlsberg and Budweiser are major players," says Manish Bhatt, Founder Director, Scarecrow Communications
Scarecrow has won the mandate for Godfather Beer, a spokesperson from Devans Modern Breweries has confirmed the development.
Manish Bhatt, Founder Director, Scarecrow Communications said, “Godfather is a fast growing, challenging brand competing in a category where some of the world’s iconic brands like Heineken, Carlsberg and Budweiser are major players. These brands entered the Indian market with a legacy of internationally lauded communication strategy. It is the kind of challenge we, at Scarecrow, always look forward to take up.”
Arunava Sengupta, Founder Director, Scarecrow Communications commented, “Alcohol category has its own challenges in terms of communication media available. Automatically it compels us to use the most innovative new media, which makes the whole communication strategy compulsorily out-of-the-box and interesting. This is an exhilarating opportunity for Scarecrow, especially when we are working so closely with the founder family - Devans.”
Devans Modern Breweries has its presence in over 20 states in India and its brands Godfather Super Strong Beer and Godfather Lager Beer are market leaders in many states. The company is making its presence felt internationally too by exporting its Godfather Beer to many Eastern, Middle Eastern and South Asian countries. Devans Modern Breweries also manufactures a variety of liquors at its plant in Jammu which are marketed only in the state of Jammu & Kashmir. The company is also one of the largest producers of malt spirits, both fresh and matured, which it sells to major liquor groups all over the country.
