New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
While some industry players see this as a cause for concern for digital advertising, others say the allocation of funds for mobile ads won’t be impacted as of now
mCanvas' mobile ad led to engagement levels that surpassed industry benchmarks
The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021
Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile
The acquisition will allow AnyMind to open three more offices in India and one in the UAE
At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad