The Advertising Club Bangalore launches campaign for World Emoji Day
The campaign Emojify India aims to promote inclusivity and diversity
The Advertising Club Bangalore, in association with Alttribe.World, has announced Emojify India on the occasion of World Emoji Day to promote inclusivity and diversity.
The annual World Emoji Day provides the ideal setting to launch this important campaign.
Emojis have become a crucial component of contemporary communication since they enable people to share identities, thoughts, and feelings on many digital platforms. The 28 states and 8 Union Territories that make up India’s unique cultural tapestry has been adequately represented in the existing set of emojis.
Laeeq Ali, The President of The Advertising Club, stated: “Whether you are young or old, emojis have already become part of our everyday life. Knowingly or unknowingly, it has changed the way we communicate with each other. We got very excited about the possibility of having one emoji for one state and decided to associate with the folks at AltTribe. I am eagerly looking forward to the extremely talented designers and artists in the country developing these emojis for their respective states. I am hoping that we are able to take the selected ones to the right decision-makers and implement this at scale. Imagine the select emoji on a T-shirt or a cap. The least I can say is, I am surely excited with the possibilities.”
With the tagline, “Aye Ji, Oh Ji, Make Your State’s Emoji!”, the campaign is encouraging participants to come up with their own ideal representation of their state’s unique assets; food, landmarks, monuments, folklore, and so forth.
The campaign went live on the 17th of July on Emoji Day and will continue till the 31st of July.
