'TV ad volumes of auto sector grew 17% in 2023'

News channels were the most preferred medium for the sector, according to a TAM AdEx report

by e4m Staff
Published: Apr 22, 2024 4:53 PM | 1 min read

Television ad volumes of the automobile sector saw a growth of 17% in the year 2023, compared to 2022, with news channels being the most preferred medium, according a TAM AdEx report.

According to TAM Adex - 2023 Cross Media Advertising Recap - Auto Sector, the highest ad volume share of 11.8% on TV for Auto Sector was recorded in October 2023 while December 2023 had the lowest share of ad volume at 5.2%.

Cars was the top category on TV in 2023 from the auto sector with 50% share of ad volumes and among top advertisers, Maruti Suzuki India secured 1st position with 12% share of ad volumes in FY 2023, the report said.

However, during the year, the second, third and fourth quarter witnessed de-growth of 21%, 16% and 22% compared to the first quarter.

Among the top five categories of advertisers from the auto sector were cars, two-wheelers, commercial vehicles, tyres and automotive fuel.

Besides Maruti Suzuki, top five advertisers were TVS Motors (10%), Tata Motors (10%), Hyundai Motor India (6%) and Suzuki Motorcycle India (5%).

Around 58% of the auto sector advertisers chose news channels to advertise on, followed by movie channels (17%), GECs (11%), Music (6%) and Sports (4%).

Prime time was the most preferred time-band on TV followed by afternoon and morning time-bands.

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook, YouTube & Google News

Follow our WhatsApp channel

Published On: Apr 22, 2024 4:53 PM

Tags Auto sector News channels Tam adex Advertising