News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of TV channels that have been shut down on account of licences not being renewed
The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others
Among the channels that have been blocked are TV9, NTV, Sakshi TV and 10TV
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
News channels were the most preferred medium for the sector, according to a TAM AdEx report
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation
The action was taken after concerns were raised by an activist regarding some news shows running on the channels
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
Aaj Tak, ABP News and India TV were the top earners on the crucial day
News channels should ensure that the human life saving activity by the various agencies was in no way disrupted or disturbed by reporters, MIB said in an advisory
In an exclusive interaction with exchange4media, the Secretary for Ministry of Information and Broadcasting, spoke about the functioning of BARC and data transparency amidst a host of other issues
This comes after the I.N.D.I.A. Media Committee decided not to send representatives to shows and events hosted by certain journalists/anchors
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
The network bagged 23 gold, 25 silver and 15 bronze metals across categories
At the e4m NewsNext 2023, Sardesai, Consulting Editor, India Today, spoke about the crisis of Commerce, Content and Conscience plaguing the TV news industry
The channel cites BARC ratings data for Week 16 2022-Week 33 2023 as the source
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
The NBF has written a letter to the MIB claiming that a group of broadcasters are attempting ‘to impede the ongoing transparent process of publishing weekly ratings for the news genre’
The channel leads with 0.042 percentage ratings
The analysis, for March 2023, encompassed 32 Hindi TV news brands available on respective mobile applications, YouTube channels and websites
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher
The channel was on the top in both ‘TV-only’ and ‘TV + OOH’ data for Week 15
Mohapatra is the Vice President & Managing Director of Adobe India
Prasar Bharati collected Rs 116.9 crore from the sale of seven slots
MIB issues advisory after observing that some channels have reported incidents of accidents, deaths, and violence in a manner that was quite unpalatable to the eyes and ears of a common viewer
Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
The figure has been released by Comscore
While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page
The social media accounts of these channels have also been blocked for violating the Information Technology Act
India TV, News18 India, TV9 Bharatvarsh and Republic Bharat also made to the list of top 5 channels this week
Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign receives
In his most recent role, Chandra was the CMD of First India News and CEO & Editor-in-Chief of First India, an English daily with three editions
Most stakeholders in the industry are sceptical of BARC ratings, with the widespread perception being that the system is still not foolproof
Times Now Editorial Director and Editor-in-Chief Rahul Shivshankar speaks to e4m at Goafest 2022
Prasad, News Director, Aaj Tak, India Today and GNT, delivered a keynote address at e4m NewsNext 2022 conference
New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference
As per reports, NBDA has released a presentation about the irregularities in the BARC news channel viewership ratings
Industry experts say stakeholders must wait and watch for 8-13 weeks to arrive at any inferences
The channel's move to carry Hindi feed on English channel was intended to record higher viewership and increase its ratings, say industry observers
Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources
Republic Bharat, ABP News, Zee News, News Nation and Times Now Navbharat are the channels that secured slot
The genre classification of TV channels will be done basis the MIB licence category and the programming aired during the entire day over 13 weeks