Vogue Eyewear comes up with new campaign featuring Taapsee Pannu
The campaign talks of every individual being a superstar in their own right
Eyewear brand Vogue Eyewear is celebrating its 50th anniversary this year. To mark this occasion, the brand has unveiled its new campaign featuring Taapsee Pannu.
The campaign talks of every individual being a superstar in their own right.
Commenting on the new campaign, the actor said, “A big congratulations to Vogue Eyewear on the 50-year milestone. It has been an absolute honor for me to be associated with a brand that has always stood up for originality and inclusivity. Marching proudly into yet another year of a fabulous relationship, I am delighted to be a part of this marquee brand moment. Representing the true thoughts and feelings of the audience, the new campaign encourages to believe in yourselves and be proud of your originality. I honestly believe that we are all Superstars in our lives; So come, join me and #LetsVogue like SUPERSTARS together.”
“As we step into a momentous year celebrating Vogue Eyewear’s anniversary, this special campaign augments the core values of the brand and the key moment. Not only we are celebrating our association with our Superstar Taapsee Pannu for a successful third term but also our consumers who are at the heart of this campaign, playing the lead role in their everyday lives like superstars themselves,” said Gunjan Saigal, Brand Group Head - Luxury, Premium & Fast Fashion.
Gotham Creative is the creative agency behind the campaign.
Adrijaa Sanyal, Executive Creative Director at Gotham Creative comments, ‘Every year, we strive to create a campaign that will inspire our consumers to embrace their sense of style with Vogue Eyewear. This year, while we celebrate the brand’s 50th anniversary, we wanted to extend this sense of celebration towards our consumers, celebrating them as the “superstars” who make it possible for the brand to be where it is – in its grand golden jubilee.”
