Wondrlab appointed as creative AOR for HDFC Bank’s tech-first services

exchange4media has learnt that HDFC Bank has appointed Wondrlab as its creative partner for its tech-first services. Wondrlab will be responsible for marketing the current and upcoming digital properties of HDFC Bank, to drive growth in its digital business.

Leo Burnett won the HDFC Bank creative account in 2015 and is still handling the other part of the business.

Confirming the development, Ashish Morone, Head - Brand and Marketing Communications, HDFC Bank, told exchange4media, “At HDFC Bank, we intend to change the way India banks. Our aim is to digitise and simplify the banking experience for all consumers and we’re excited to welcome Wondrlab as our partner in this journey. Their expertise in dynamic creative marketing capabilities and understanding of the digital ecosystem makes them the perfect fit for our future-forward journey.” 

Morone further said that the mandate for the part of the business handed over to Wondrlab is new.

Speaking on the appointment, Rakesh Hinduja, Co-Founder & Managing Partner of Wondrlab said: “As a full-funnel MarTech company, we at Wondrlab are proud of the trust placed in us by India’s largest private sector bank. The HDFC Bank mandate offers us wonderful prospects to create innovative work integrating creativity, data, and technology in the campaigns, going forward.”

HDFC Bank wants to bring about a tectonic shift in its digital offerings by creating journeys that are simple, convenient and hassle-free. It will soon allow its consumers to seamlessly transact, invest, borrow and acquire various banking products and avail of banking services digitally. The idea is to create momentum in modernising the way Indians bank.