Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’

e4m Staff Nov 25, 2024 10:58 AM

At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape

e4m Staff Sep 5, 2024 8:11 AM

HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024

e4m Staff Jun 20, 2024 3:47 PM

Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach

Sonam Saini Apr 29, 2024 8:10 AM

Wondrlab has created a humorous campaign for the brand

e4m Staff Apr 9, 2024 11:30 AM

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends

Ravi Santhanam Feb 15, 2024 8:14 AM

FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign

e4m Staff Jan 30, 2024 1:46 PM

Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more

Naziya Alvi Rahman Dec 5, 2023 7:54 AM

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event

e4m Staff Sep 29, 2023 8:27 AM

The agency will lead communication solutions for the bank’s tech-first services

Neeta Nair Mar 15, 2023 8:51 AM

Ahmed has been associated with HDFC Bank for close to eight years.

exchange4media Staff Dec 4, 2022 4:20 PM

Anuradha Menon of Lola Kutty fame will be the protagonist of this campaign

exchange4media Staff Aug 16, 2022 12:24 PM

Prior to this, Chhibber was CEO at Madison PR

exchange4media Staff Mar 25, 2022 11:36 AM

Banerjee’s next move remains unknown

exchange4media Staff Jan 3, 2022 4:07 PM

The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads

Mansi Sharma Nov 22, 2021 8:36 AM

Through this initiative, the bank aims to increase awareness on the importance of keeping one's mouth shut to ensure the prevention of frauds

exchange4media Staff Nov 15, 2021 4:13 PM

From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid

Nafisa Shaheen May 10, 2021 8:56 AM

Jha moves on from HDFC Bank after a 14-year stint

exchange4media Staff Dec 8, 2020 5:27 PM

The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them

exchange4media Staff Nov 17, 2020 8:54 AM

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour

Naziya Alvi Rahman Oct 2, 2020 9:04 AM

Customers can avail of over 2,000 hyper-local offers through tie-ups with local merchants across semi-urban and rural locations

exchange4media Staff Oct 1, 2020 1:41 PM

Includes deals on products, financial services and digital payments

exchange4media Staff Jun 5, 2020 3:19 PM

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

Through the song, HDFC Bank shows solidarity and support to the nation by encouraging more people to donate to PM-CARES Fund

exchange4media Staff May 2, 2020 9:17 AM

In this edition of 'Beating All Odds', Ravi Santhanam, Chief Marketing Officer, HDFC Bank, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 20, 2020 9:15 AM

The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing

exchange4media Staff Apr 15, 2020 4:46 PM

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

Conceptualised by Mullen Lintas, the campaign will be featured across all genres of TV, major Radio stations, OOH in 17 cities and Print

exchange4media Staff Feb 8, 2020 10:06 AM