Wondrous bags creative mandate for luxury boutique chain SINH Salon

Wondrous, a Gurgaon-based full-service creative agency, has bagged the complete creative and digital mandate of luxury skin and hair care boutique chain - SINH.

“SINH, a part of the RSPL group, is present in the Delhi NCR market and offers a variety of luxury experiential services. The one-of-a-kind state-of-the-art boutique is currently present in Golf Course Road Gurugram and Kanpur and plans to expand to pan India by the end of the year. The boutique also has a bouquet of personalised and private sessions designed especially to cater to high-profile target groups, making it a memorable experience for them,” read a press release.

The mandate involves putting together creatives for the brand across all mediums including - Print, outdoors, social media and others.

Speaking about the mandate, Ekta Verma, Founder & Chief Creative Officer, Wondrous, said, “It is extremely wonderful to be working along with one of the largest groups in the country. The skin and hair boutique business has undergone a massive paradigm shift in the last couple of decades, consumer is well travelled and evolved enough to demand more. It is important for players in this category to stay relevant and connected to the consumer. In our first meeting with the team, it was wonderful to see how our thoughts were aligned on the category and we are looking forward to partner team SINH in taking the brand to newer heights”

Supreti Tyagi, AGM Marketing, SINH Salon said, “We called for a multi-agency pitch and we were quite impressed with the understanding and approach Wondrous presented on the category. Ekta with her vast experience of working and leading many lifestyle and fashion brands has a nice flair for understanding luxury business along with strategic thinking. This is where we found ourselves aligned and we felt the agency was the right fit. We are looking forward to some exciting campaigns and brand growth”