branding
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Shantomoy Ray Sep 2, 2024 9:10 AM
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
e4m Staff Aug 5, 2024 12:53 PM
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Rahul Mandal Jul 26, 2024 3:13 PM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
Shubhranshu Singh Jun 17, 2024 11:49 AM
At the e4m Do Good Conference 2024, industry experts talked about 'developing your brand's social purpose framework’
e4m Staff Jun 13, 2024 8:48 AM
The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage, the company said
e4m Staff Jun 10, 2024 10:50 AM
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
In this edition of TechTalk, we ask experts whether websites are losing their allure for brands even as online traffic moves towards social, retail media and apps
Shantanu David Jun 4, 2024 8:38 AM
The theme of this edition of the conference is ‘unlocking meaningful growth for brands’
e4m Staff May 28, 2024 8:30 AM
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
According to a study by Adobe, 59% of Indian consumers will stop or consider not buying from a brand that isn’t transparent about personal data use
e4m Staff Feb 23, 2024 5:19 PM
At India Brand Conclave 2024, industry experts talked about the impact of Gen Z on brand building
Ritika Upmanyu Feb 7, 2024 3:15 PM
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
Tanzila Shaikh Feb 5, 2024 4:20 PM
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Sonam Saini Feb 5, 2024 8:54 AM
The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA, the company said
e4m Staff Jan 31, 2024 5:45 PM
At Pitch BrandTalk conference, a panel of experts discussed the need for brands to be relevant and adapt solution-focused marketing
e4m Staff Nov 23, 2023 8:45 AM
At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra
e4m Staff Nov 22, 2023 5:35 PM
The brand's new ultramarine identity pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour
e4m Staff Nov 21, 2023 5:57 PM
Industry experts, marketers and innovators to share insights under the theme ‘The Stories of Building Successful Brands’
e4m Staff Nov 21, 2023 9:31 AM
While many brands kept their products and services in the focus, others made the World Cup the focus of their message.
e4m Staff Nov 20, 2023 9:32 AM
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
Nilanjana Basu Oct 23, 2023 8:52 AM
The decision to rebrand is aimed at aligning itself to the evolving needs of its customers, the company
exchange4media Staff Sep 13, 2023 3:42 PM
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
Nilanjana Basu Aug 29, 2023 8:53 AM
The ad has been released to mark the air carrier's new brand identity
exchange4media Staff Aug 12, 2023 11:07 AM
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
Sohini Ganguly Aug 11, 2023 6:03 PM
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
Tanzila Shaikh Jun 7, 2023 9:07 AM
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
exchange4media Staff May 25, 2023 8:14 AM
Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer marketing
Kanchan Srivastava May 5, 2023 8:57 AM
The new design was unveiled by the Chief Minister of Kerala, Pinarayi Vijayan, at a special ceremony
exchange4media Staff Apr 21, 2023 1:41 PM
amp will join WPP brand and design consultancy Landor & Fitch
exchange4media Staff Apr 20, 2023 6:15 PM
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
Tanzila Shaikh Mar 29, 2023 9:18 AM
Indian gaming firms received $1.4 billion investment over the past five years. This opens up huge opportunities for advertisers
Kanchan Srivastava Mar 23, 2023 8:55 AM
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
exchange4media Staff Mar 1, 2023 8:08 AM
Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
Kanchan Srivastava Jan 11, 2023 8:30 AM
Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more
Ritika Raj Dec 30, 2022 9:05 AM
The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
exchange4media Staff Dec 15, 2022 3:53 PM
The new logo is symbolic to Wiggles’ relationship with animals, the company said
exchange4media Staff Dec 5, 2022 4:55 PM
At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales
exchange4media Staff Nov 30, 2022 8:22 AM
