As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Gaurav Ramdev, CMO of Protean eGov Technologies
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
At the e4m Do Good Conference 2024, industry experts talked about 'developing your brand's social purpose framework’
The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage, the company said
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
The conference will be held on Friday, June 7, 2024
In this edition of TechTalk, we ask experts whether websites are losing their allure for brands even as online traffic moves towards social, retail media and apps
The theme of this edition of the conference is ‘unlocking meaningful growth for brands’
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
Gandhi is moving on after a 15-year-long stint with the company
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
According to a study by Adobe, 59% of Indian consumers will stop or consider not buying from a brand that isn’t transparent about personal data use
At India Brand Conclave 2024, industry experts talked about the impact of Gen Z on brand building
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
India Brand Conclave 2024 will be held in Mumbai
The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA, the company said
Take a look at some of the lovely moments from the Wednesday event
At Pitch BrandTalk conference, a panel of experts discussed the need for brands to be relevant and adapt solution-focused marketing
Ex-Dentsu CEO Arijit Ray talks to e4m about his new company
At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra
The brand's new ultramarine identity pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour
Industry experts, marketers and innovators to share insights under the theme ‘The Stories of Building Successful Brands’
While many brands kept their products and services in the focus, others made the World Cup the focus of their message.
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
The decision to rebrand is aimed at aligning itself to the evolving needs of its customers, the company
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
The ad has been released to mark the air carrier's new brand identity
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
Chatterjee was earlier with Emami Agrotech
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
The new brand logo is represented by the initials LL
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer marketing
The new design was unveiled by the Chief Minister of Kerala, Pinarayi Vijayan, at a special ceremony
amp will join WPP brand and design consultancy Landor & Fitch
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
Indian gaming firms received $1.4 billion investment over the past five years. This opens up huge opportunities for advertisers
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
Unveils new design & upgraded logo