Collective Consulting launches Invcent for TV inventory buying
The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets
Collective Consulting has launched Invcent.com, a global marketplace self-serve supply platform, which shall fulfil the TV inventory buying needs of agencies and clients.
Speaking on the platform launch, Founder Alok Rakshit, “We are at the cusp of several transformative shifts that are happening in the ever-dynamic media space. With the help of Invcent.com, linear mediums can experience a rapid digitalization process, leading to accelerated growth. This inventory central platform will assist media buyers and clients in discovering new publishers, in existing as well as media-dark or unrepresented markets.”
“Due to sheer number of TV channels in India (over 800 plus), media buyers, planners and clients face the challenge of effectively reaching out to these channels or markets. Publishers in search of new clients encounter similar obstacles in both local and international markets,” he added.
‘INVCENT.COM’ simplifies access to the daily inventory and impact properties of publishers and channels. Invcent.com seamlessly integrates with both internal and external APIs of publishers in their respective mediums. It is a secure and transparent platform which shall appeal and aid the buyers and sellers alike, maintaining utmost privacy. The platform would extend itself to digitalise other linear mediums such as radio, print, out-of-home and digitally streaming mediums, stated a press release.
The core founding team consists of industry expert Joydeep Ghosh, who has pioneered the digitization process for TV commercials delivery in India, Sagar Gholap who has worked extensively with leading media houses.
