e4m-Silverpush Roundtable Chapter ll today: Exploring role of video ads in media landscape

The exchange4media Group is excited to host the second edition of its exclusive e4m-Silverpush custom roundtable in Mumbai today, April 4, in the presence of distinguished leaders. In the highly competitive marketplace, it is important for advertisers and marketers to understand the crucial role of video ads and its impact on consumers. Video ads have emerged as an important tool for brands and businesses to captivate audiences and drive engagement. With the rise of digital platforms, the consumption of video content has witnessed a surge due to its visually compelling and immersive nature. At the custom roundtable, experts from the advertising and marketing world will come together under one roof and share insights around Tailoring Video Creatives to Enhance Audience Engagement.

The seasoned experts will decode the challenges that advertisers face in connecting with the diverse audiences across various platforms and how tailoring video creatives can be the perfect solution to it. At the roundtable, the speakers will engage in a power-packed discussion on a wide range of subjects like effectively utilizing tech for creating engaging video ads, leveraging programmatic video advertising in response to shifting trends, enhancing video ad impact through data-driven creativity, smartly optimizing campaign delivery for timely and relevant ad placement and advancing measurement models for assessing video ad impact.

Video ads have the ability to convey complex messages, evoke emotions and resonate deeply with customers. They have the versatility to adapt to various formats and cater to diverse audience preferences. The expert panel will also offer insights into how to create personalized ads that resonate well with audiences and help in fostering stronger connections with them. Discover how you can optimise your approach and maximise outcomes with our expert panel at the custom roundtable today.

Our speakers include:

• Chinmay Chandratre, Sr. VP – Media, FCB Six
• Meghna Godkhindi, Senior Partner- Digital Strategy and Operations, RK Swamy
• Prabhat Naik, Senior Partner Client Leadership, dentsu X India
• Pranjal Jain, Associate Director - Media Buying & Accountability, Interactive Avenues
• Puneeth Bekal, EVP and Chief Marketing Officer, HDFC Securities
• Riaan Rodrigues, Senior Vice President - Digital Business & Marketing, TATA AIG General Insurance
• Sachin Mishra, Digital Marketing Lead, Cipla Health
• Sahil Gala, Lead, Media and Digital | Garnier India, L'Oreal
• Saugata Bagchi, Global Head - Digital, Experiential & Content Marketing, Tata Communications
• Srikrishna Moorthy, Executive Vice President – Digital Initiatives- Head Performance Marketing, Kotak Mahindra Bank
• Stuti Kumar, D2C & Digital Marketing Manager, Bajaj Auto
• Suyash Dongare , Head of Digital Marketing, VIP Industries
• Tanvi Sadekar, Digital Marketing Head, DeBeers Forevermark India
• Chaitanya Sinha, Business Head-India, Indonesia & Thailand, Silverpush
• Rahul Joshi, Head of Sales – India, Silverpush
• Naziya Alvi Rahman, Editor, e4m (Moderator)