Three Fourth Solutions gets Halder Group's integrated media mandate
The primary objective of the mandate is to articulate Halder Group's vision and enhance its brand presence across multiple platforms
Marketing agency Three Fourth Solutions (TFS) has recently been awarded the mandate for Halder Group.
Operating from the agency’s Kolkata office, the primary objective under this mandate is to articulate Halder Group's vision and enhance its brand presence across multiple platforms. TFS will spearhead the management of the brand’s social media presence, digital strategy, and public relations efforts.
The rebranding of the Halder logo and the significant update to the Odaana Oil product packaging reflects the brand's commitment to innovation, a forward-looking vision, and excellence.
Pragati Agarwala Jain, Partner and PR Strategist at TFS, expressed her enthusiasm about the collaboration: "We are thrilled to partner with Halder Group to amplify their legacy and impact in the industry. Our strategic focus will be on crafting compelling narratives that resonate with stakeholders, leveraging digital platforms to maximize Halder Group presence, and reinforcing their leadership position."
Koustuv Halder, General Manager & Change Management and Process Improvement at Halder Group, thinks that teaming up with Team TFS will help Halder Group shift to a "digital first" strategy. This alliance could also open up new opportunities for the brand to grow and expand.
