Date-wise News
Mindless entertainment on television will finally yield to news
exchange4media Staff Nov 29, 2003 12:00 AM
Any ideal media product, which is meant for the masses, should reflect all the aspects of an Indian life. The key is the treatment, and the quality of the treatment. It's not about what you cover, it's about how you cover it
exchange4media Staff Nov 29, 2003 12:00 AM
I am sure anyone who saw the final of Ranji Trophy could not watch for more than 20 minutes. I watched 15 minutes and I thought I was getting angry. It was the worst telecast in the history of India. It was shocking. And you get angry when you see your country showing a telecast like that
exchange4media Staff Nov 29, 2003 12:00 AM
Mad race for breaking news is eroding the credibility of news channels
exchange4media Staff Nov 29, 2003 12:00 AM
But, the news editor must be able to decide as the copy taster in print news room, whether a particular event is really a breaking news or he is just creating a breaking news.
exchange4media Staff Nov 29, 2003 12:00 AM
I feel 'Secularist media' will either learn to behave it self, by realizing its mistakes, or it might get persuaded to modify its negativity.
exchange4media Staff Nov 29, 2003 12:00 AM
We try to make news a personal experience, believes Aaj Tak. The 24-hour, buzzing Hindi news channel, initially started as a 30-minute news and current affairs program on DD Metro in 1995.
exchange4media Staff Nov 29, 2003 12:00 AM
Quality has become a causality and the very foundation of journalism is getting weakened.
exchange4media Staff Nov 29, 2003 12:00 AM
I feel the editorial quality does play a huge role in getting quality advertising. The time spent on reading a paper having quality editorial would be much more and that is an important aspect when different media are fighting for the consumers' time.
exchange4media Staff Nov 29, 2003 12:00 AM
We are out to broaden sports audiences. We want to get higher females and be innovative in using mediums like SMS in conjunction with our programming.
exchange4media Staff Nov 29, 2003 12:00 AM
Television Movies is a big business in US. My recent production Dinotopia is $ 85 million project. That's big! Today, I can afford big Hollywood stars and pay them comparable sums of money.
exchange4media Staff Nov 29, 2003 12:00 AM
K Soaps on Sony and Star are very different. On Sony, serials focus on Individuals while on Star they focus on families.
exchange4media Staff Nov 29, 2003 12:00 AM
Our philosophy is to cover all the news that the other newspapers would either not be able to access, or would not be able to publish. We always have sharp opinions and we always take a stand on issues.
exchange4media Staff Nov 29, 2003 12:00 AM
Every newspaper and television channel has 'magazine' sections. Yet, there are certain things that you can do in a magazine that a news channel on business cannot do.
exchange4media Staff Nov 29, 2003 12:00 AM
You can no longer afford to deliver a poor production quality programme to the Indian viewers.
exchange4media Staff Nov 29, 2003 12:00 AM
I feel that the attention spans of the readers have become small. News is not sinking into the minds of the readers, and they are just skimming at the surface.
exchange4media Staff Nov 29, 2003 12:00 AM
Femina doesn't want to produce content for which there are no takers. That would make us like the art specialists who come up with abstract art and try and sell it to people who are least interested.
exchange4media Staff Nov 29, 2003 12:00 AM
Autocar India has evolved with the rapidly changing market place. First seen as a magazine for only enthusiasts, it now has wider footprint and caters to consumers as well.
exchange4media Staff Nov 29, 2003 12:00 AM
Being a general entertainment channel, we target men, women and children and we get this target for our daily soaps. You will be amazed by the children viewership we have for the so-called Saas Bahu serials. For programmes like 'Kahiin Kisi Roz', we get a large male population. People want to watch this today. A 'Kehta Hai Dil', a 'Sanjivani' or a 'Saara Akaash' did not work until we brought in a scheming saas or a wrong marriage.
exchange4media Staff Nov 29, 2003 12:00 AM
