Sanjoy Narayan, Editor-Business Today,
Every newspaper and television channel has 'magazine' sections. Yet, there are certain things that you can do in a magazine that a news channel on business cannot do.
Every newspaper and television channel has 'magazine' sections. Yet, there are certain things that you can do in a magazine that a news channel on business cannot do.Amitabh Taneja is the Editor-in-Chief & Publisher of IMAGES group of publications. Under his stewardship, IMAGES has acted in total unison with the Business of Fashion in multifaceted roles as providing a platform to the industry, as acting as the mouthpiece of all segments of the industry and also as virtually setting up an information exchange that equips the domestic trade with vital knowledge on developments from across the globe. In conversation with Jasmeen Dugal, Amitabh Taneja discusses the USP of IMAGES and IMAGES F&L.
Q. On the USP and Content Strategy of IMAGES The USP of the magazine is to promote the business of fashion. Launched in 1992 by IMAGES Multimedia, IMAGES has played a vital role in organizing the fashion business and has virtually set up an information exchange that equips the domestic trade with vital knowledge on developments from across the globe.
Q. On IMAGES Retail IMAGES RETAIL focuses on the business of retail, covering the entire gamut of retail operations. This will soon be followed by the Hindi IMAGES Retail, which will literally take the message of fashion for masses through the medium of Retail.
Q. On advertisements being a part of the content Advertising should not be a part of the content. It is for magazines that need to create a market presence; advertising is not part of the content in IMAGES because being a niche magazine, we don't need to create market presence.
Q. On the IMAGES Fashion Forum IMAGES Fashion Forum is the country's largest intellectual and information exchange for the fashion and retail businesses, where leading lights of the fashion and retail industry converge to discuss, display and highlight facets and issues that set direction and pace for the future.
Q. On the recent launch of 'IMAGES Fashion n Life' Launched on 1st May 03 with an initial print run of 50,000 copies and priced at Rs. 20, the fashion newszine IMAGES Fashion n Life F(n)L - the country's first fashion broadsheet reaches consumers through the cash/privilege counters of prominent stores, shopping malls and the CNA distribution chain of magazine/newspapers vendors and bookstores. The newszine is a joint project by IMAGES and leading fashion brands and stores to create fashion awareness in the country, and has been conceptualized on the idea: 'how to excite the consumer to buy fresh season after season, when there is no concept of trends'. Large apparel and cosmetics companies will be working with F(n)L to launch consumer campaigns to educate masses on seasonal trends. The newszine will explore the minds of style icons to differentiate between wearable fashion and dramatic visuals and what determines a trend-setting product, in an attempt to direct consumers towards a smart selection of fashion products and services, with information and comparison of available choices.
Q. On the underlying concept of The IMAGES Fashion Awards Into its fourth year now, IMAGES Fashion Awards (IFA) was instituted in 2000, and is the highest accolade in the business of fashion. It is a joint venture by the Confederation of Indian Industry (CII) and IMAGES to promote the business of fashion. IFA is about fostering superior levels of productive competitiveness, bringing together the top brass of the industry, and felicitating the country's most admired fashion brands, companies, stores, campaigns, innovations and professionals for their outstanding achievements. The Fashion Awards present role models that inspire others to aim for higher goals and, that is how, in the midst of this cut throat era, some space is created for healthy co-existence and growth.
Q. On the other activities IMAGES is associated with IMAGES works closely with top Indian and overseas consultancy, trade and research bodies like the Confederation of Indian Industry, Federation of Indian Chamber of Commerce and Industry, International Council of Shopping Centres and the National Retail Federation in the Middle-East, Singapore Exhibition Services, IIR Exhibitions and Conferences, Koln Messe, KSA Tecknopak, A.T. Kearney, Jones Lang LaSalle, Chesterton Meghraj, C B Richard Ellis etc. IMAGES also supports a large number of fashion, branding, marketing, franchising and retail events in India, Middle-East and South-East Asia, and is recognized for it's market studies conducted jointly with some of the world's leading research bodies.
Q. On some of the research studies undertaken by IMAGES The IMAGES Research Study on white shirts titled 'The colors of White' explains how colors carry a special meaning, often denoting different comfort levels at different occasions. The research explores the vastness of the Indian market for white shirts, how often people buy white shirts, which are the most selling ready-to-wear brands and in what price ranges are they available, what are the factors that influence the purchase of white shirts, and how brands succeed in adding a fresh sparkle to these otherwise hard-to-rework whites? Another recent study is a countrywide survey that sought to unravel the prevailing psyche of Indian women with regard to their dressing habits in a study titled 'What women want'. The urban workingwomen were chosen as the target sample for the study for the simple reason that this is the segment that can act as the harbinger for change. What do the Indian workingwomen usually wear in office, what do they have in their wardrobe, how frequently do they purchase, are their garment purchases fashion or function-oriented, and to what extent do media and advertisements influence their purchase decisions? These and many more issues are explored at length in this study.
Q. On IMAGES Retail IMAGES RETAIL focuses on the business of retail, covering the entire gamut of retail operations. This will soon be followed by the Hindi IMAGES Retail, which will literally take the message of fashion for masses through the medium of Retail.
Q. On advertisements being a part of the content Advertising should not be a part of the content. It is for magazines that need to create a market presence; advertising is not part of the content in IMAGES because being a niche magazine, we don't need to create market presence.
Q. On the IMAGES Fashion Forum IMAGES Fashion Forum is the country's largest intellectual and information exchange for the fashion and retail businesses, where leading lights of the fashion and retail industry converge to discuss, display and highlight facets and issues that set direction and pace for the future.
Q. On the recent launch of 'IMAGES Fashion n Life' Launched on 1st May 03 with an initial print run of 50,000 copies and priced at Rs. 20, the fashion newszine IMAGES Fashion n Life F(n)L - the country's first fashion broadsheet reaches consumers through the cash/privilege counters of prominent stores, shopping malls and the CNA distribution chain of magazine/newspapers vendors and bookstores. The newszine is a joint project by IMAGES and leading fashion brands and stores to create fashion awareness in the country, and has been conceptualized on the idea: 'how to excite the consumer to buy fresh season after season, when there is no concept of trends'. Large apparel and cosmetics companies will be working with F(n)L to launch consumer campaigns to educate masses on seasonal trends. The newszine will explore the minds of style icons to differentiate between wearable fashion and dramatic visuals and what determines a trend-setting product, in an attempt to direct consumers towards a smart selection of fashion products and services, with information and comparison of available choices.
Q. On the underlying concept of The IMAGES Fashion Awards Into its fourth year now, IMAGES Fashion Awards (IFA) was instituted in 2000, and is the highest accolade in the business of fashion. It is a joint venture by the Confederation of Indian Industry (CII) and IMAGES to promote the business of fashion. IFA is about fostering superior levels of productive competitiveness, bringing together the top brass of the industry, and felicitating the country's most admired fashion brands, companies, stores, campaigns, innovations and professionals for their outstanding achievements. The Fashion Awards present role models that inspire others to aim for higher goals and, that is how, in the midst of this cut throat era, some space is created for healthy co-existence and growth.
Q. On the other activities IMAGES is associated with IMAGES works closely with top Indian and overseas consultancy, trade and research bodies like the Confederation of Indian Industry, Federation of Indian Chamber of Commerce and Industry, International Council of Shopping Centres and the National Retail Federation in the Middle-East, Singapore Exhibition Services, IIR Exhibitions and Conferences, Koln Messe, KSA Tecknopak, A.T. Kearney, Jones Lang LaSalle, Chesterton Meghraj, C B Richard Ellis etc. IMAGES also supports a large number of fashion, branding, marketing, franchising and retail events in India, Middle-East and South-East Asia, and is recognized for it's market studies conducted jointly with some of the world's leading research bodies.
Q. On some of the research studies undertaken by IMAGES The IMAGES Research Study on white shirts titled 'The colors of White' explains how colors carry a special meaning, often denoting different comfort levels at different occasions. The research explores the vastness of the Indian market for white shirts, how often people buy white shirts, which are the most selling ready-to-wear brands and in what price ranges are they available, what are the factors that influence the purchase of white shirts, and how brands succeed in adding a fresh sparkle to these otherwise hard-to-rework whites? Another recent study is a countrywide survey that sought to unravel the prevailing psyche of Indian women with regard to their dressing habits in a study titled 'What women want'. The urban workingwomen were chosen as the target sample for the study for the simple reason that this is the segment that can act as the harbinger for change. What do the Indian workingwomen usually wear in office, what do they have in their wardrobe, how frequently do they purchase, are their garment purchases fashion or function-oriented, and to what extent do media and advertisements influence their purchase decisions? These and many more issues are explored at length in this study.
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