Date-wise News

Nimbus Sport, a division of Nimbus Communications Ltd., will exclusively market unrestricted quota of in-stadia advertising for the forthcoming India-Pakistan cricket series. 40 per cent of in-stadia advertising is reserved for Pakistan companies, which Nimbus did not bid for. The total value of the rights is around US $3 million. Nimbus also has an agreement for the exclusive co-sponsor rights with the Pakistan Cricket Board (PCB).

e4m Desk Feb 12, 2004 6:54 AM

Coffee Day Fresh ‘n Ground, the Rs. 30 crore division of the Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), has its expansion plans in full swing. Apart from exploring the franchisee model, the division, which offers freshly ground filter coffee in various blends, is conducting a market test by placing its products on retail shelves. All this is in tune with its plans to double its revenues by 2006.

e4m Desk Feb 12, 2004 6:52 AM

Creative Crest is administering PR activities for Linux Asia 2004, a three-day exposition providing direct experience of Linux/OSS to any decision-maker (government, education or corporate). Participants include industry and technology gurus from international/national IT giants.

e4m Desk Feb 12, 2004 6:52 AM

Primesite Design Cell has been conferred the ‘Best Design’ Award for the design of ‘Lepakshi’ emporium at Hyderabad. It was an open bid for the contract.

e4m Desk Feb 12, 2004 6:51 AM

With channels vying to outdo each other, Valentine Day celebrations on television promise viewers unprecedented excitement. Hallmark and MTV have also got on to the Valentine bandwagon. MTV’s Valentine’s Day Special features the cast of the yet-to-be-released movie ‘Lakeer’. Hallmark, meanwhile, is celebrating Valentine’s Day from Feb 9 to Feb 25, 2004 with special Hallmark movies. On this occasion, Hallmark Channel will also run a Hallmark Channel Love Divine e-cards Lucky Draw contest on MSN and www.hallmarklovestories.com.

e4m Desk Feb 12, 2004 6:50 AM

At a recently-held Extraordinary General Meeting (EGM), the Board members of K Sera Sera Productions have approved a preferential issue and an increase of the authorized share capital of the company from Rs 15 crore to Rs 25 crore. As per the announcement made to the Bombay Stock Exchange on February 11, 2004, the company said that the offer and issue of equity shares on preferential basis up to 33.5 lakh shares of Rs 10 each aggregating to Rs. 3.35 crore in nominal value.

e4m Desk Feb 12, 2004 6:49 AM

Zee Cine Awards 2004 is being held in the city of Gold, Dubai. The Award is also travelling across India to let viewers to elect their favorite stars by creating an election campaign ‘Election Ka Mahol’. The marketing effort has been conceived keeping in mind the preference of the fans of Indian cinema waiting eagerly to vote for their favorite performers. The voting forms are available at outlets of Playwin and Panparag. All these floats have ballot boxes where people can cast their votes instantaneously.

e4m Desk Feb 12, 2004 6:48 AM

According to the AC Nielsen ORG MARG Decision Makers Survey (DMS 4), BBC World is the most watched channel among decision-makers in India, reaching 48% each week.

e4m Desk Feb 12, 2004 6:47 AM

Alka Saxena, Editor and Head of Programming, Zee News Channel, emphatically states that news empowers the common man and hence should not be subjected to any slant. Advertorials, in her view, have their own role but cannot take the place of editorials. Read more on this in this week’s Content is King.

e4m Desk Feb 12, 2004 6:47 AM

The essence of a successful organizational structure? In Kartik Raina’s (COO, Dalmia Consumer Care) words, the essence lies in defining the modal points of interface, support level for manpower, enabling and catalyzing talent, providing adequate support for information technology and support levels for node infrastructure. These were some of the thoughts discussed in Alliance India’s daylong seminar on ‘Corporate Restructuring-Readying the Enterprise to Meet Future Challenges’ in Mumbai on February 11, 2003.

e4m Desk Feb 12, 2004 6:46 AM

The Cell, which got its independent identity in June 2003, has bagged the creative account for HDFC Securities. The account will be handled on a retainership basis. Zubin Driver, Creative Director and Head of The Cell refuses to divulge the fee.The agenc

e4m Desk Feb 12, 2004 6:45 AM

Communication is graduating to a level where more people, irrespective of language and culture, have to be addressed. Consequently, that is how advertising is evolving. In this progressive age, for a creative, the way is to employ smarter visuals than copy. This is what cuts across barriers and this is what Miguel Angel Furones Ferre, CCO, Leo Burnett Worldwide explained in a presentation organised by The Ad Club.

e4m Desk Feb 12, 2004 6:44 AM

For Indian television today, ‘K’ might be the lucky letter, but there is no doubt that ‘9’ is the happening digit. A look at trends and current ratings indicates that while primetime itself is redefined, its defining slot is still 9 to 10 p.m. With channels taking initiatives to boost the 10 p.m. band, planners believe that the number battle will soon get more aggressive. When we look at the performance of mass entertainment channels closely, the dominance of 9 to 10 p.m. band stands out. A point to be taken into consideration here is that no other channel except Star has strong shows at 10.00 p.m.

e4m Desk Feb 12, 2004 6:43 AM

Ashish Bagga has been appointed as Publishing Director, India Today Megabrand, and Satish Menon as Publishing Director and Head of the Business Group. Bagga, who was earlier Publisher of the Business Group, has replaced Mohini Bhullar as the Publishing Director, India Today Megabrand. Industry veteran and long-time serving India Today hand, Bhullar, would now be Executive Director, Corporate Affairs.

e4m Desk Feb 12, 2004 6:43 AM

MPG has bagged the 30 crore LG Care Media account. MPG will be responsible for the media planning and buying. An exclusive team will handle the planning from Chennai. MPG won the account based on its strengths in strategic planning. Zenith Media and Carat were the other agencies short-listed for the pitch.

e4m Desk Feb 12, 2004 6:42 AM

PR can be a wonderful complement to the marketing activities any brand manager has to undertake. In fact, some of the most successful brands were built by them using the tool of public relations rather than advertising such as The Body Shop, globally and Barista in India.

e4m Desk Feb 12, 2004 12:00 AM