There is more action coming from Optimum Media Solution (OMS). The agency has added the media duties of Kisna Diamond Jewellery to its kitty. The business is expected to be in the region of Rs 8 crore to Rs 10 crore.
The long-awaited decision of Bharat Petroleum Corporate Ltd (BPCL) on its media AoR has come through. The petroleum major has consolidated its media duties with Mediedge: cia. The business is pegged at Rs 40 crore. The pitch process had been going on for almost a month. The other agencies in the fray included Initiative Media, Lodestar and Starcom. Madison Media was also invited for the pitch but the agency didn’t participate.
It’s cricket fever time again. The logo for the Indian Oil Cup Tri-Nation Cricket Championships at Colombo, to be held between July 30 and August 9, was unveiled in Chennai on July 18. The Indian Fortune 500 giant is keen to drive home its association with the tournament through various promotions.
Soon your phone lines will enable you to choose the movies that you want to watch on your TV. You can pause, fast forward and rewind live and recorded content stored on a remotely located server by the service provider.
Television's share of the global advertising market will fall this year, probably marking the start of a long-term decline, a leading industry forecaster says. The prediction is significant because as recently as April, the forecaster, Zenith- Optimedia, said TV's global market share would rise this year and next, before falling.
The imagery, which Baskin Robbins enjoyed when it launched in India, seems to have been lost somewhere. But the company is all set to regain the lost ground and has added a new menu to its already existing line-up.
In order to cater to the band of Sunday armchair travelers, international lifestyle channel Discovery Travel & Living has lined up three new family-oriented programmes in the 8 pm to 10 pm time slot. The Sunday Special band is aimed at upscale urban couples.
PrimeHealthcareSigns, a vertical business unit of Prime Site, the specialised OOH division of Mudra, has established itself in the country and is now looking at stepping out to win itself global clients and recognition.
The wait for a national marketing head at the Nava Bharat-Madhya Pradesh Group is over with the promotion of Vijay Shukla to the post. Prior to this, Shukla was the marketing head for the central and western regions.
In their quest to capture more and more eyeballs, the advertising and media industry seem to have crossed a tolerable limit. An otherwise two-and-a-half hour movie on TV stretches to three-and-a-half hours, thanks to the insertion of excessive commercials. This expectedly is not going down well with the viewers.
Rajlakshmi Mohan, General Manager – Times Response, Kolkata, is set to join DNA as Vice President – Ad Sales. She will be reporting to Suresh Balakrishnan, Head – Marketing, DNA.
It is the “mukhtalif” style that defines Pakistan’s advertising scene. Advertisers, in fact, are taking the “story board” route to grab attention than merely using celebrities. Reason – they choose not to use celebs for the ads like the way it is being done with Big B and Shah Rukh Khan in India.
The Delhi Metro has opened a completely new chapter for the Capital’s commuters. Will this latest mode of transport also become a moneymaking opportunity for advertisers? What is the real potential of this new outdoor medium? We try to explore.
Carat Media has added a new member to its top management. The agency has roped in Media Research Users Council Director General, N P Sathyamurthy, to head the national planning function as Chief Planning Officer. For Sathyamurthy, this would be a return to the media fraternity.
Indrani Sen, who quit last month as Head of Mindshare in Kolkata, is set to join the FMCG major, Emami Group, in Kolkata from August 1 as Vice-President, Brand Planning and Communications.
McDowell’s No 1 whiskey has shifted to Mudra Communications from incumbent agency JWT. The creative business for McDowell’s No 1 will be handled nationally from Bangalore.
The Council of Scientific and Industrial Research (CSIR) has finalised its roster of agencies to spread its messages to the masses. The list includes O&M, Triton, Lintas IMAG, Rashtriya Advertising, Airads Ltd, Newfields Advertising and Pamm Advertising.
If media experts believe that sports channels are extremely volatile in nature, data for the first half of 2005 confirms that further. TAM data for sports channels for 2005 so far throw up some interesting trends.
<p align=justify>“Our brand stands for the same values across the world. The brand has had different taglines across the years. But the connect has always been to service. In the 70s and 80s, we said ‘We love to fly, and it shows’. Later in the US, we said, ‘Good. Goes Around.’ The brand has always communicated the service aspect. Delta stands for the common courtesy, the unexpected acts of kindness. The concept is universal, but the campaigns are adapted internationally to suit specific markets.”