Adidas, the leading sports accessories brand in the world, expects the Indian market to be its growth driver in Asia. The sports major is contemplating to sponsor the National Football League (NFL) in the next season as a part of its promotional strategy in India.
Jet Airways has announced India’s first ever domestic ‘Kiosk Check-in’ facility from June 1, 2006. Kiosk check-in, available for domestic flights, can be availed of at Jet Airways’ kiosks located at the airport. When a customers uses kiosk check-in, the system performs a name check, verifies the PNR, enables passengers to select their preferred seats and print their boarding passes using the printer integrated with the kiosk.
Rural Marketing Agencies Association of India (RMAAI), in association with Public Relations Council of India (PRCI), is organising a seminar on ‘Issues, Challenges and Opportunities faced by Insurance companies in Rural India’. The seminar will focus exclusively on Rural Insurance and is a first of its kind.
Change is the new mantra, a sign of success. To keep up with GenNext’s tastes, Taj Mahal Tea has gone in for a complete image makeover with the help of DMA Branding, a Mumbai-based brand consultancy firm, while retaining its original flavour. ‘Wah Taj’ has now become ‘Wah Taj - Sabse Khaas Taj Ehsas’.
Sulekha.com, a popular online community portal, has ventured into the real estate space by launching a portal on real estate, PerSquareYard.com, a one-stop source for buying, selling and rental of any type of property across metros and major cities in the country.
In a move to involve people in the news process and give them a platform to voice their opinions, Idea Cellular has taken the initiative to support the CNN-IBN Citizen Journalist programme. Idea will enable its customers to use their mobile platform to report news of all genres – sports, general interest and entertainment.
Interactive Television has announced a strategic promotional tie-up with ABN-AMRO Bank and much in the news Tom Hanks starrer ‘Da Vinci Code’, which is due for release on May 26, 2006 in India.
Sananda Tilottama, perhaps the largest beauty pageant from eastern India, will have its grand finale on May 27, 2006 in Kolkata. Sananda Tilottama is an effort from ‘Sananda’ magazine to further strengthen its pursuit in empowering women and is somewhat along the lines of the Femina Miss India beauty pageant.
TDI International has been in the business of airport advertising for almost 20 years now. Recently, TDI worked with O&M on a project for Hutch in Ahmedabad’s new airport. The project is fairly big as it is spread over an area of 6 sq km and included over 70 illuminated kiosks in front of Ahmedabad airport’s departure terminal.
Raj TV’s event express will reach Malaysia on June 10 with a musical concert at the end of its 10-city musical series in Tamil Nadu. Also coming up is a mega event titled ‘Tamil Cinema 75’, a star-studded award function, scheduled for June 18 at Chennai.
Vijayanand Printers Limited, publishers of Vijaya Karnataka, Vijay Times and Usha Kirana, is in talks with potential investors. Among the three bidders in the fray is Bennett, Coleman & Co. Ltd (BCCL), owners of The Times of India Group.
Vikram Raizada, VP-Marketing and Digital, MTV, has put in his papers. This was communicated to the company on May 24. Raizada is going to leave the channel at the end of the month. His next destination, however, is not yet known.
BBC World news channel has sought permission from the I&B Ministry to allow it to carry advertisements on its channel available in India. Under the downlinking policy guidelines, the government has prohibited foreign news channels from carrying any India-centric advertisements in the Indian territory. However, it allows foreign news channels to apply to the government for waiving the blanket ban, which the Ministry will evaluate on a case-by-case basis.
<p align=justify>“The need for introducing the new logo is that it is our way of celebrating 10 years of leadership of the company. Our success is due to the true Indianisation of McDonald’s. It clearly signifies the shift that has been made for the Indian consumers. The new logo has the well-known double arch stylised as a marigold garland with the Indian flag at the top. It shows the spirit of Indianisation and celebrating 10 years of leadership.”