Info Edge India Ltd, promoter of Naukri.com, has appointed Saurabh Srivastava, Ashish Gupta and Arun Duggal to its Board as Independent Directors. The company has recently sought SEBI’s approval to enter the capital market via a public issue.
Colgate has hiked prices of its toothpastes on the back of continual input cost pressures. The prices have been increased by about 4 per cent across all the brands, except Cibaca that caters to the lower end of the market.
The upcoming Indian communications satellite has clinched its first international client in a global bid. Rupavahini has booked a small — but significant — slot on Insat 4C Sun TV has hogged most of the 4C capacity, taking seven of the 12 Ku-band transponders. Six of these are for DTH and one is meant for DSNG or digital satellite news gathering.
Sify Ltd has announced the launch of its second city-centric website, www.mumbailive.in. The portal had launched a city-centric website on Bangalore in March this year. Mumbailive.in will provide Mumbai-centric video content created exclusively for an online audience. These videos will focus on city news and events, entertainment, commerce and politics.
With the boom in the travel industry companies are leaving no stone unturned to cash in on the immense potential that this sector has to offer. The latest to join the bandwagon is Cleartrip, which is going to specialise in domestic travel.
Ten Sports will telecast live action from Tour de France, which commences from July 2. The 93rd Tour de France will commence from July 2, from Strasborg in neighbouring Germany and will be made up of a prologue and 20 stages, covering a total distance of 3,600 km.
Even as the company looks to increase its share of the dry cell battery market, Eveready is looking to cash in on its rural reach with other products. Following its entry into packet tea, the company is now rolling out mosquito coils across India under the brand name Eveready.
The growth story of high-end products in the consumer durables industry is known. Marketers are now leveraging this buoyancy in the category and increasingly using it in their advertising and communication.
First it was NDTV that featured prominently in last year’s big hit ‘Rang de Basanti’, now it is Times Now, which will be seen in Madhur Bhandarkar’s much awaited film ‘Corporate’. Times Now correspondents will be seen in the film reporting news stories, as part of the film’s storyline.
The Rs 1,400-crore company, Wockhardt, has acquired Dumex India, along with two of its leading nutrition brands - Protinex and Farex - from Royal Numico of The Netherlands in a bid to expand its presence in the nutritional segment.
Manufacturers in the global handheld device market face the challenge of maintaining profitability despite slumping average price per unit. While growth in unit shipment increased by more than 14 per cent over 2004, the ARPU reduced by 7 per cent per year during 2002-04. Global mobile handheld device market earned revenues of $122.6 billion in 2006 and estimates this to reach $164.3 billion in 2012, according to a study by Frost & Sullivan.
Deutsche Welle is foraying into the television space in India through Prasar Bharati’s DTH platform. The German international broadcasting service is also eyeing the Indian radio sector with both English and Hindi programming.
Navin Kumar, Director General, Doordarshan, has been selected as the Officiating CEO of Prasar Bharati. He replaces K S Sarma, who retired as Prasar Bharati CEO on June 30, 2006 after completing his six-year term.
Following the international development where the $600 million creative business of Reckitt Benckiser moved to Havas Group’s Euro RSCG, the alignment has also benefited its counterpart in India. In India, the size of the business is pegged to be in the region of Rs 200 crore.
<p align=justify>Indian consumers are very smart. They feel that packaged goods are not fresh. They also give importance to value for money. If they feel it will be cheaper for them to buy fruits and process them at home, they will not pay a premium for convenience. They are also brand conscious, but the most important fact is that they want a good value-for-money proposition.
<align=justify>“Radio stations can cater to different audiences at different parts of the day by changing the programming. Also, what I can see that’s going to happen now is a lot of pushing and pulling. The passionate broadcasters would always be popular, they will always choose the radio jockeys that people like listening to. So, it’s always going to be the same band, the same music, the same words, but all those gimmicks will have to be supported by content. So, content will always be the big game.”