Nikhil Sheth has been made National Head, Ad Sales, for NGC Network while Jaykumar is now National Head, Ad Sales, National Geographic Channel. Pappan Majumdar has been made National Head, Ad Sales, The History Channel.
Narendra Tripathi, who had recently joined consultancy firm Mediaguru as a Partner, has moved on as CEO of Jagran’s FM venture. Meanwhile, Jagran FM is also scouting for possibility of an equity arrangement with a foreign player.
News Corp. is partnering with Google in a $900 million interactive advertising and search deal that will make Google the search engine for most Fox Interactive websites -- including MySpace.com, the companies said yesterday. Under the deal, Google also becomes the prime seller for Fox web ads that Fox itself doesn't sell.
In a bid to grab a larger share of the growing digital mobile music market, Nokia, the world's largest handset maker said it has agreed to buy US-based digital music distributor Loudeye for $60 million (Euro 80 million).
Mothers have all the answers. Consumer products giant, Procter & Gamble (P&G), which spends millions on consumer research, has now identified word-of-mouth (WoM) as a powerful sales channel and is roping mothers with large social networks to generate higher pull for their brands.
Cookie Man is looking at catching the fancy of Indian consumers. Though a big name in the South, especially Chennai and Bangalore, the Australian cookie major is now looking at expanding to other markets in India.
Candyman, the confectionery brand from ITC Foods, has undertaken a unique marketing exercise that leverages the power of the Internet medium to create an interactive, experiential platform for the brand, called ‘Candyman Get on the Web’.
Ford India, which launched the Ford Fusion in November 2004, unveiled a new model of Fusion in the Indian market on August 9. With this introduction, the company will phase out the old version.
Cartoon Network has announced the launch of new animated show, ‘Krishna: The Birth’, on August 16, 2006 in the 2:00 pm slot to coincide with Janmashtami. The show takes the count of local animations acquired and showcased by Cartoon Network to 12, with four of these launching in 2006 itself.
Disney Channel is conducting an on ground event for school children in the 6-14 age group, called ‘Masti ki Patshala’, across the country. The channel has tapped 75 schools in Kolkata alone and hopes to bring cheer to over 75,000 school kids in the Eastern metro.
Media Direction, the media services group of RK Swamy BBDO, has won the BSNL media buying and planning business worth Rs 80 crore. The telecom giant has appointed Grey Worldwide and Euro RSCG for its creative duties.
SET India has effected some key senior level changes beginning with the appointment of Balaji Telefilms’ Sandiip Sikcand as Chief Creative Director of Sony Entertainment Television. Rohit Gupta, EVP, Ad Sales & Revenue Management, has been given additional responsibility of Digital, Licensing and Telephony group.
Pitch, the monthly advertising, media and marketing review from the exchange4media Group, is presenting an evening with John Philip Jones, a global authority on advertising and branding, for corporate honchos at Bangalore on August 10, 2006. The event is being organised under the aegis of the ‘Pitch Thought Leadership Forum’
EFI, a US-based outdoor printing solutions major, will soon be bringing Dynamic Image Display to India through which multiple advertisements could be exhibited from different angles. “India will be the first country in Asia Pacific where this technology will be used,” said Gary Wu, Sales Director, EFI-Vutek Asia Pacific.
HT Next, from the Hindustan Times group, touted as India’s first youth newspaper targeted at the early to mid-teens audience, has undergone a revamp to make it more appealing to the target audience.
GfK Group, a leading German market research organisation, has acquired 51 per cent stake in Mode Group, an Indian research company. Following the equity sell-off, Mode will be renamed GfK-Mode.
In order to tap the growing organised retail market, Madison has launched Mash, a specialist shopper marketing consultancy. Marketing and advertising veteran Anand Narasimha has been roped in as CEO of the new entity.
<p align=justify>We have constantly upgraded our approach. From a production driven organisation, we have become a marketing driven company. Also, our focus is on customers. Customer is the god. We believe in customer services. Secondly, for any brand, we have always identified a target market and categorising a particular brand has always helped. We offer good after-sales service and maintain feedbacks. Also, we stress on rural marketing as 50 per cent of the potential car market is in rural India.