TBWA\India has bagged the creative mandate for Dukes Foods Ltd following a multi-agency pitch that also saw the participation of Saatchi & Saatchi and Orchard. Mindshare will continue to handle the media planning and buying for the company. David was the incumbent creative agency.
Don’t get too used to Pepsi’s package graphics. They’re going to change – every few weeks. In a conference call with analysts today, new Pepsi-Cola executives said that the beverage giant’s packaging look for its flagship cola would rotate every few weeks.
Hoary old brand Amrutanjan is gathering forces to revive its equity in consumer mindspace. It is also putting people and systems in place to capitalise on brand awareness and expand its business in the northern and western parts of the country.
Hyundai Motor, the world's sixth largest auto maker, is likely to start using India as a manufacturing hub to meet the demand for small cars in its home market in South Korea.
The Walt Disney Company in India has launched ‘Disney’s Little Princess’, an elaborate, across-the-line event around Disney Princess franchise. Little girls across India can participate in this event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the ‘Disney’s Little Princess’ contest.
Cricket-related mobile applications provider, Cricinfo Mobile, has unveiled Cricinfo ‘Trivia Champ’, a connected cricket trivia game for mobile phones, which allows users to test their cricket knowledge against other cricket fans across the country.
MICA is all set to present its annual brand management festival, MICANVAS ’06. The three-day event, starting October 27, will revolve around the theme ‘The Black Box - Unlocked’. The festival promises to be an action-packed affair and is slated to see the participation of top B-schools of the country.
Approach Communications, a marketing communication organisation, is planning to launch a fortnightly publication, ‘Gramin Today’, on November 25. ‘Gramin Today’ will be covering the rural sector in India and seeks to fill the gap between the available Hindi publications and the rural target audience. The magazine will be priced at Rs 10.
‘Jhalak Dikhhla Jaa’, a reality dance show involving celebs, is all set for a grand finale on October 27, eight weeks after it hit the small screen. Sony Entertainment Television is leaving no stone unturned to give the programme a memorable send-off.
TV Today Network Ltd has reported a net profit of Rs 3.28 crore in Q2 FY’07, a hike of 38.39 per cent as against Rs 2.37 crore net profit during the corresponding quarter of the previous fiscal.
Specialty media house CyberMedia Ltd saw its net profit go up by 16 per cent to Rs 23.1 million from Rs 19.9 million in the second quarter of FY2006-07 due to higher revenues. It also recorded a 24 per cent increase in total income during the same period at Rs 263 million as compared to Rs 212.8 million in the corresponding quarter of last year.
A study on Cost of Pay-TV Piracy in APAC region, carried out by CASBAA and StanChart Bank, Hong Kong, has revealed alarming figures regarding pay-TV piracy. India alone has suffered losses of $685 million in revenues, even as the number of illegal subscriptions across Asia Pacific has risen by 20 per cent in 2006 to 5.2 million.
Raj Television Network has filed documents with market regulator SEBI for its IPO. The channel would be offering 3.568 million shares, Senior Vice-president, Raj TV, Sathya Prakash, said. The Tamil satellite channel is also looking at expanding its business and launching a new television channel.
In what seems to be a change in heart, the Information and Broadcasting Ministry has agreed to consider allowing sports, news and current affairs programming in private FM radio. It has also agreed to consider allowing players to form consortiums with a single brand name as a marketing arrangement.