Date-wise News
The Ministry of Tourism has decided on the agency to handle the creative and media duties for Incredible India’s domestic campaign. After bagging the international campaign, Ashok Creatives (the in-house creative wing of the Indian Tourism Development Corporation) has won the domestic campaign as well. The size of the account has been pegged in the region of Rs 45 crore.
exchange4media Staff Nov 6, 2006 2:17 PM
Kurush Grant, advertiser representative of Audit Bureau of Circulations and Chief Executive of the Tobacco & FMCG Division of ITC Ltd, has been elected as the NRSC Chairman at a meeting of the new Governing Council of the National Readership Studies Council (NRSC). He replaces Pradeep Guha, who was the immediate past Chairman of NRSC.
Noor Fathima Warsia Nov 6, 2006 1:50 PM
Thoughts of China and rapidly advancing communications technologies are what keep Martin Sorrell awake at night, the WPP Group chief executive told Media Convergence Forum.
exchange4media Staff Nov 6, 2006 8:53 AM
Marketers that think the only way into Gen Y wallets is through snowboarding, MP3s and Jessica Alba are missing out. A study released by Boston-based Cone and AMP Insights found this generation cares about causes, and is more than willing to reward or punish a company based on its commitment to a cause.
exchange4media Staff Nov 6, 2006 8:51 AM
Two bulge-bracket rivals. Eyeball-to-eyeball strategy. Who-blinks-first pricing. The action in the 4.5-m units-per-annum entry-level motorcycle market is hotting up as Hero Honda Motors plans product and marketing aggression to increase marketshare while Bajaj Auto tries to redefine the pie with a new technology platform.
exchange4media Staff Nov 6, 2006 8:49 AM
With MSN India launching a couple of Indian language portals and Yahoo! India all set to follow suit, Hindi search engine Raftaar.com is ready to grab the opportunity to become the Google of Hindi search space before others jump into the fray.
exchange4media Staff Nov 6, 2006 8:46 AM
OOH agency AD’s World is likely to get ISO certification by next month. This move is part of the realignment that is happening in the company currently. As part of this development, the company has integrated its existing verticals. Due to the realignment, training is also being imparted to the employees since January this year.
exchange4media Staff Nov 6, 2006 8:45 AM
Yahoo! brought its property – the ‘Big Idea Chair’ Award – to India in 2005 and in its second year here, the Internet major is looking forward to an even more pronounced experience. The Chair was given away at the Effie Award last year and would be presented at the awards this year too.
Noor Fathima Warsia Nov 6, 2006 8:44 AM
UTI Venture Funds, one of the leading private equity firms, has announced an investment of $10 million in India’s outdoor media company, Laqshya Media Pvt Ltd. This is the first investment by a private equity firm in the Indian outdoor media sector. Enam Financial Consultants acted as investment bankers to the transaction.
exchange4media Staff Nov 6, 2006 8:43 AM
As the recently-concluded Lakme Fashion Week demonstrated, fashion has moved beyond prêt and haute couture and is now attracting more attention and investment from brands across categories. Brands like Carbon, Liberty, Mauj, Aza, Allen Solly and Stanza, Zee Network, Vogue, Kingfisher, Chevrolet SRV associated themselves with the grand event.
exchange4media Staff Nov 6, 2006 8:41 AM
Real Media and Japan’s Dentsu Inc have announced an expansion of their search engine marketing (SEM) partnership through a new holding company, which would be called Dentsu 24/7 Search Holdings. The new company will establish new operations within other strategically important advertising markets throughout the Asia Pacific region.
exchange4media Staff Nov 6, 2006 8:40 AM
After Delhi and Mumbai, Chennai is emerging as the next FM battleground. The Southern metro has been witnessing heightened FM radio activity in the past two months. Foreseeing a tough contest ahead, several existing stations are chalking out strategies to take the bull by the horns while others say they would cross the bridge when they come to it.
Judy Franko Nov 6, 2006 8:38 AM
‘Sa Re Ga Ma Pa’ and its ‘L’il Champs’ have won the viewers’ hearts and delivered again for Zee TV, with the show’s final episode delivering higher than any other show in the general entertainment space. The strategy to roll out the format in differentiated themes has been working for the channel and Zee TV is gearing for the next avatar.
Noor Fathima Warsia Nov 6, 2006 8:37 AM
Serum Marketing and Communication Services marks a new beginning for Abhinav Dhar and Ajit Hoon, who recently parted ways with M&C Saatchi. The duo has joined hands with Chetan Marwah, who describes himself as a brand strategist, to launch this new venture.
Tuhina Anand Nov 6, 2006 8:36 AM
Real estate major DLF is scouting for a creative partner. Though the size of the business couldn’t be ascertained, sources close to the development peg it to be at least Rs 40 crore. It is learnt that Grey Worldwide and David are among the agencies in the fray for the business.
Tuhina Anand Nov 6, 2006 8:35 AM
