Date-wise News
For the first time, two leaders in Malayalam media joined forces to host a film award spectacle. The Mathrubhumi Group, with its dominant presence in print, FM radio and book publishing, and Amrita TV, India’s only satellite channel to win 29 State Awards for Excellence in just three years since inception, came together to co-create a unique event – the Idea Mathrubhumi Amrita Film Awards (MAFA).
exchange4media Staff Feb 24, 2009 7:56 AM
Following a multi-agency pitch, Wella India has appointed AMO Communications, a Percept-Hakuhodo Company, as its creative partner. Jitendra Khokle, COO, AMO Communications has confirmed the development.
exchange4media Staff Feb 24, 2009 7:55 AM
The stage was set and the winners were announced. Lalit Modi was accorded the title of ‘impact Person of the Year 2008’ for his outstanding and impactful Indian Premier League, while Network18’s Raghav Bahl was the ‘impact Person of the Year 2008’ (Editorial Choice). But the star of the show was chief guest Rahul Bajaj, well-known industrialist, Rajya Sabha MP and Chairman of Bajaj Auto.
exchange4media Mumbai Bureau Feb 24, 2009 7:39 AM
Coca-Cola has recently unveiled ‘Open Happiness’, which is designed to serve as a platform for all integrated marketing initiatives for the brand globally. The strategic communication for ‘Coca-Cola Open Happiness’ in India has been conceptualised by McCann Erickson.
exchange4media Staff Feb 24, 2009 7:26 AM
Outlook magazine has opened a new printing centre in Bangalore, its third after Mumbai and Delhi. With the opening of the Bangalore printing centre, the magazine aims to improve its reach and circulation down South.
exchange4media Staff Feb 24, 2009 7:21 AM
Even as India rejoices the eight Oscars bagged by ‘Slumdog Millionaire’, including three for Indians – AR Rahman and Resul Pookutty – the media and film industry is all agog with excitement over the opportunities these wins provide. exchange4media finds out what the Oscar wins signify for the Indian media industry.
exchange4media Staff Feb 24, 2009 7:20 AM
The Mozart from Madras created history on February 23, 2009 in Los Angeles and sent entire India into a euphoric frenzy. The reverberations of Rahman’s two Oscar wins will be felt for a long time and also celebrated by brands that the music maestro endorses. Rahman’s association with these brands has been long and epoch making.
exchange4media Staff Feb 24, 2009 7:19 AM
Fastrack has launched category extension by foraying into bags, belts, wallets and wristbands, besides its current portfolio of wrist gear and sunglasses. It is learnt that Lowe would continue to handle the communication for the new categories of Fastrack as well.
Tuhina Anand Feb 24, 2009 7:18 AM
Intex Technologies is in the process of reviewing the creative business of its entire portfolio. The annual marketing budget is pegged at Rs 15 crore. Mumbai-based Palasa Inc is the incumbent agency. According to the company, the need for a change in agency arose due to an increase in the company’s product portfolio.
exchange4media Staff Feb 24, 2009 7:17 AM
Sportswear major Nike India, which had called for a pitch process some time back for a new creative partner, has decided to remain with its current agency, JWT India. The creative pitch call was mainly in keeping with Nike’s global affiliation communication strategy. The account size is in the vicinity of Rs 80-100 crore.
Tasneem Limbdiwala Feb 24, 2009 7:17 AM
Content remains the king. But with changing times, the definition has to be broad based. Primarily, you need good quality content to attract your reader/ viewer. It is good content which attracts the advertiser as well. Hence, advertising follows good content. But, it is a close second. Without advertising (read it as revenues), you cannot spend on promotions, marketing and retaining good talent through salaries. The effect is cascading.
exchange4media Staff Feb 24, 2009 12:00 AM
