Date-wise News
The latest TVC campaign for chocolate brand, Safari, combines the real world and the animated world to take the viewers on a safari.
Sai Prasanna Feb 3, 2012 12:31 PM
Nitika Kochhar, a renowned name in the media recruitment space has floated Niche Consultants to facilitate M&As and strategic tie-ups
Deepika Bhardwaj Feb 3, 2012 12:18 PM
Entertainment Network India Ltd has joined hands with Abu Dhabi Media Company to launch Radio Mirchi in the UAE
exchange4media Staff Feb 3, 2012 12:14 PM
SMG has bagged the media planning mandate for Dabur’s skin care, hair oils and home care portfolio
Noor Fathima Warsia Feb 3, 2012 11:45 AM
Gurgaon-based agency iStrat has been roped in to build a new e-commerce site for premium lifestyle brand Redtape
exchange4media Staff Feb 3, 2012 10:57 AM
Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution
exchange4media Staff Feb 3, 2012 9:04 AM
Group buying website Snapdeal.com has handed over its media mandate to OMD India. The business is pegged in the vicinity of Rs 25 crore
Noor Fathima Warsia Feb 3, 2012 8:48 AM
To drive the message, ‘TV OFF. MUMBAI ON’, Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day (NTD)
exchange4media Staff Feb 3, 2012 8:47 AM
Even as Uninor is expected to announce its media partner soon, SC’s decision to revoke the telecom player’s license will leave little impact for the development in India
Noor Fathima Warsia Feb 3, 2012 8:37 AM
DNA has come out with a journalistic bible called Code of ethics. The complete explanation of their journalism ethics is on their front page
exchange4media Staff Feb 3, 2012 8:13 AM
In most awarded films, Ogilvy’s ‘Train’ for Railways was 16th & JWT’s ‘Endless Goodbye’ for Airtel was 31st. Ogilvy Mum & Del was #38 in top agencies
exchange4media Staff Feb 3, 2012 8:03 AM
Ozone Media scripted its success story by building capabilities across media platforms, bagging accounts and strengthening the team
exchange4media Staff Feb 3, 2012 7:37 AM
Bharti Airtel has appointed Gopal Vittal as Group Director - Special Projects. Prior to this, Vittal was with Hindustan Unilever
Noor Fathima Warsia Feb 3, 2012 7:35 AM
IndusInd Bank’s campaign focuses on innovative services, based on the philosophy of responsive innovation
Priyanka Nair Feb 3, 2012 7:32 AM
Marico has clocked a turnover of Rs 1,058 crore during Q3 FY12, a growth of about 29 per cent over Q3 FY11. Net profit was up 21 per cent
exchange4media Staff Feb 3, 2012 7:30 AM
Following a multi-agency pitch, Rediffusion-Y&R has won the creative duties of cement brand Lafarge India. Ogilvy is the incumbent on the business
exchange4media Staff Feb 3, 2012 7:28 AM
Sharat Mishra has joined Oxygen Communications Head of Servicing; he moved from BuzzDrivers where he was COO
exchange4media Staff Feb 3, 2012 7:26 AM
I think agencies should not fool around with clients. Everyone in the industry is talking about a GDP growth of 5.6 per cent or 5.7 per cent. If there is a crisis, then we all need to adjust to that – agencies as well as clients. Clients have a certain budget, and agencies need to understand that. Hence, there needs to be far better co-operation between clients and agencies to tide over slowdown periods.
exchange4media Staff Feb 3, 2012 12:00 AM
