Ozone Media celebrates six years in the digital ad biz

Celebrating success, Ozone Media, pioneers of ad networks in India, completed six years in the digital advertising industry.

Busy with building capabilities across media platforms and depth through data and core technology development, the year turned out to be a landmark year for the company, bagging large accounts of Indian advertisers.

In a move to enhance reach and retargeting ability, Ozone Media developed a platform for a comprehensive reach of audiences online. The technology enables high quality ad-deployment and delivers optimized campaigns, minimizing wastage of inventory, while gaining a depth across ad channels and a universal reach of the audiences across media platforms.

Driven by the high quality campaigns, Ozone Media also bagged accounts across e-commerce, daily deals, FMCG and internet sectors. Balasubramaniam V was appointed as VP- Engineering and was instrumental in the development of the platform.

Taking forward cross platform solutions, Ozone Media introduced display ad campaigns for the mobile platforms. Leveraging the expertise and heritage in delivering performance, mobility vertical immediately gained the trust of advertisers. It became a milestone achievement, Sudha Shankar, a seasoned internet professional was appointed to lead the vertical.

On the occasion, Kiran Gopinath, Founder and CEO, Ozone Media said, “We have scaled up fast during the year, with advertisers trusting us with high performance campaigns. The year 2012-13 is challenging in more aspects. We look forward to tremendous progress on the cross platform abilities and will ensure a holistic reach for the advertisers while growing vertically and geographically.”

Over the past 6 years, Ozone Media has built its reputation by providing advertisers and publishers in-depth analysis of the campaigns that run on its network.