iStrat creates web identity for Redtape
Gurgaon-based agency iStrat has been roped in to build a new e-commerce site for premium lifestyle brand Redtape
Following the success of their high fashion products, Redtape is all set to reinforce their position in the online space. iStrat has built a web identity for Redtape using superior design aesthetics and technology, reflecting the brand’s hi-fashion spirit.
Arvind Varma, GM, Redtape, said, “The young and fashion conscious are spending more and more time on the web and we wanted an experienced agency to digitise Redtape. The unrivaled experience of shopping at a Redtape showroom is now available to our online fans.”
iStrat approached this with what they call a ‘phased MO’. In the first phase, a contemporary website was conceived and executed. In keeping with the urbane and premium quality of the brand, features like Fashion Guide and Shop My Look were developed by the agency. In phase two, iStrat rounded it off by building into the site a savvy e-commerce functionality.
Sonya Sahni, Marketing Head, iStrat, said, “The e-commerce functionality lies with iStrat as an expertise. We have brought several brands, products and services into the digi-sales arena and we are happy to see that Redtape has benefited considerably from our services.”
The Redtape site uses a minimalist design style, easy product categories, intuitive search mechanism and Facebook integration for the customer to easily share or get opinions.
