Date-wise News
exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns
Priyanka Nair Mar 15, 2013 8:17 PM
A national campaign has been rolled out to launch the new product
exchange4media Staff Mar 15, 2013 7:54 PM
In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Solutions
Girish Nair Mar 15, 2013 7:45 PM
We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters
Synjini Nandi Mar 15, 2013 7:41 PM
The Court has prohibited telecom operators and MVAS providers from using live match updates for commercial gains
exchange4media Staff Mar 15, 2013 7:40 PM
Conducting research, developing benchmarks for response & smart packaging of content are few ways that can help determine effectiveness of radio campaigns
Saloni Surti Mar 15, 2013 7:31 PM
With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts
Synjini Nandi Mar 15, 2013 7:27 PM
Leo Burnett & Indigo Consulting launched digital initiative ‘I Am Laadli’ on Facebook and Twitter to support women empowerment
exchange4media Staff Mar 15, 2013 7:25 PM
Focus on the small percentage of paying customers, look at alternate revenue streams & provide experience for a right price, share industry experts
Abhinav Trivedi Mar 15, 2013 7:25 PM
When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts
Synjini Nandi Mar 15, 2013 7:24 PM
With changes in times and generation, consumerism has changed too. In fact, it’s a cycle. It will change again, and so will OOH in the coming time. However, as we know, the consumer’s mind space has increasingly shrunk over a period of time due to competition. The need of the hour is to be innovative and subtle while grabbing the consumer’s attention at a lower cost. This is where OOH has taken a leap from a recall media to a compulsive media.
exchange4media Staff Mar 15, 2013 12:00 AM
