Amidst all the speculation of TAM and BARC coming together, highly placed industry sources confirm that in a development this evening , TAM and BARC will be forming a 49 -51 subsidiary Joint Venture for people meters, which is slated to supply raw data to BARC
The pan-India dengue and malaria awareness campaign kicked off with an event in Delhi on August 18, World Mosquito Day and was attended by Ravinder Gupta, Mayor of North Delhi Municipal Corporation and Sunil Kataria, Business Head, Godrej Consumer Product Limited
He has resigned from his post as Group Editor after working with the channel for two years. Srivastava made this announcement on Twitter yesterday
"Madison has a fine heritage and clearly needs to re-engineer for the future. I guess that's why they have taken him on," says Proctor, President, GroupM Global
The study looks at how integrating and aligning channels – stores, e-stores, mobile apps and social media – omni-channel retailing has provided a flexible and seamless shopping experience for customers
As part of their recent campaign, CouponDunia created 50 TrueView (pre-roll) ads. The communication directly talks to viewers regarding their irritation on being shown a TruveView ad
TAM India will continue to provide its non-TV ratings services to the market, notably AdEx - Advertising Expenditure for TV, Print, Radio, RAM - Radio Audience Measurement, Eikona - PR Audit, TAM Sports Measurement and S-Group Consulting
Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?
Zee competes with Times Now, India Today TV, NDTV 24X7 and CNN-IBN, who have already set their own identity in the genre. What should Zee's strategy be to woo audience and advertisers alike?
Komli Media will continue to work as a standalone entity under SVG. The combined entity is expected to command over 60% share of digital marketing spends in the country
Nikon will now issue a fresh notice, without specifically naming these two players
I think Asia is beginning to understand the dividends that can be had when you treat your brand or company reputation like any other commercial asset. A good reputation pays off in terms of consumer preference, customer loyalty, talent attraction and retention and faster recovery when issues inevitably occur.