`Date-wise News`

YuuZoo expands to India; Appoints Ventes Avenues as reseller partner

Under the terms of the agreement, Ventes Avenues will market and sell YuuZoo networks to local clients

exchange4media Staff Oct 15, 2015 4:07 PM

HUL's ad spends grow by 24% despite 7% rise in operating profits

Hindustan Unilever Ltd. (HUL) saw its advertising and promotion spends increase by 23.8% in Q2 FY2016. The operating profits, however, saw a marginal growth of 7.2% in comparison with the corresponding period last year

exchange4media Staff Oct 15, 2015 3:11 PM

ZEE Q2 profit rises 17.8%; ad revenue stands at Rs 735 million

The consolidated operating profit (EBITDA) for the quarter stood at Rs 3,546 million. PAT for the quarter was Rs 2,463 million

exchange4media Staff Oct 15, 2015 3:07 PM

Leo Burnett appoints Amritraj Thakur as Vice President - Planning

He joins from Intellecap Consulting, India, where he was the Associate Vice President

exchange4media Staff Oct 15, 2015 2:59 PM

TV 18 consolidated operating revenues rise 10% at Rs. 608.5 crore in Q2 FY16

TV18 Broadcast's H1 FY15 profitability vis-Ã -vis H1 FY16 was significantly influenced by advertisement income on account of the General Elections and the Union Budget. Half-yearly operating revenues on a consolidated basis stood at Rs.1,205.2 crore in H1 FY16, up 11% YoY from Rs.1,081.4 crore in H1 FY15

exchange4media Staff Oct 15, 2015 2:06 PM

O&M, BBDO, Lowe Lintas, FCB Ulka, among frontrunners at IndIAA Awards

The winners of the maiden IndIAA Awards reflect the finest and most hard-working advertising across categories: Srinivasan Swamy

exchange4media Staff Oct 15, 2015 10:43 AM

EPIC to focus on syndication, subscription and advertising: Mahesh Samat

Mahesh Samat, MD, EPIC Channel, spoke to exchange4media about the journey so far and his key focus areas for coming years. He also shared his opinion on ratings and advertisers

Abid Hasan Oct 15, 2015 9:36 AM

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Fevikwik launches ‘Broken Heart’ spot to broaden brand positioning

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

Infectious wins creative duties of MyPacco

Infectious has been signed on as the communications partner for MyPacco, a home-to-home online courier service. Their target is to democratise courier services in India making it accessible and affordable

exchange4media Staff Oct 15, 2015 8:52 AM

Piyush Pandey unveils ‘Pandeymonium’, shares insights on brand responsibility & creativity

Advertising industry veteran, Piyush Pandey, chairman and creative director of Ogilvy and Mather, India and South Asia, launched his book 'Pandeymonium'. Present as the chief guest was actor Amitabh Bachchan, who has also written the foreword for the book

exchange4media Staff Oct 15, 2015 8:44 AM

TeleWeb: NDTV leads in TV and Internet reach in Mumbai, Delhi news markets

NDTV has the highest combined reach of TV and Internet in the English news genre. India Today was in second spot with a combined reach of 744 (000s) in Delhi and 608 (000s) in Mumbai. Times NOW comes at No.3 spot had a higher combined reach in Delhi with 464 (000s) and 368 (000s) in Mumbai

exchange4media Staff Oct 15, 2015 8:13 AM

Flipkart, Amazon, Snapdeal collectively splurge Rs. 100-120 crore on festive sales

This week and the week prior to this, witnessed a flurry of advertising by three of the largest ecommerce brands Amazon, Flipkart and Snapdeal which have been advertising regarding their big sales from October 13-17. Collectively, the ad spends of these three brands for their campaigns over more than two weeks are estimated at Rs.100-120 crore

Collin Furtado Oct 15, 2015 8:07 AM