Date-wise News

Under the terms of the agreement, Ventes Avenues will market and sell YuuZoo networks to local clients

e4m Desk Oct 15, 2015 4:07 PM

Hindustan Unilever Ltd. (HUL) saw its advertising and promotion spends increase by 23.8% in Q2 FY2016. The operating profits, however, saw a marginal growth of 7.2% in comparison with the corresponding period last year

e4m Desk Oct 15, 2015 3:11 PM

The consolidated operating profit (EBITDA) for the quarter stood at Rs 3,546 million. PAT for the quarter was Rs 2,463 million

e4m Desk Oct 15, 2015 3:07 PM

He joins from Intellecap Consulting, India, where he was the Associate Vice President

e4m Desk Oct 15, 2015 2:59 PM

TV18 Broadcast's H1 FY15 profitability vis-Ã -vis H1 FY16 was significantly influenced by advertisement income on account of the General Elections and the Union Budget. Half-yearly operating revenues on a consolidated basis stood at Rs.1,205.2 crore in H1 FY16, up 11% YoY from Rs.1,081.4 crore in H1 FY15

e4m Desk Oct 15, 2015 2:06 PM

The winners of the maiden IndIAA Awards reflect the finest and most hard-working advertising across categories: Srinivasan Swamy

e4m Desk Oct 15, 2015 10:43 AM

Mahesh Samat, MD, EPIC Channel, spoke to exchange4media about the journey so far and his key focus areas for coming years. He also shared his opinion on ratings and advertisers

Abid Hasan Oct 15, 2015 9:36 AM

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

Infectious has been signed on as the communications partner for MyPacco, a home-to-home online courier service. Their target is to democratise courier services in India making it accessible and affordable

e4m Desk Oct 15, 2015 8:52 AM

Advertising industry veteran, Piyush Pandey, chairman and creative director of Ogilvy and Mather, India and South Asia, launched his book 'Pandeymonium'. Present as the chief guest was actor Amitabh Bachchan, who has also written the foreword for the book

e4m Desk Oct 15, 2015 8:44 AM

NDTV has the highest combined reach of TV and Internet in the English news genre. India Today was in second spot with a combined reach of 744 (000s) in Delhi and 608 (000s) in Mumbai. Times NOW comes at No.3 spot had a higher combined reach in Delhi with 464 (000s) and 368 (000s) in Mumbai

e4m Desk Oct 15, 2015 8:13 AM

This week and the week prior to this, witnessed a flurry of advertising by three of the largest ecommerce brands Amazon, Flipkart and Snapdeal which have been advertising regarding their big sales from October 13-17. Collectively, the ad spends of these three brands for their campaigns over more than two weeks are estimated at Rs.100-120 crore

Collin Furtado Oct 15, 2015 8:07 AM