Date-wise News
Radio City, Bangalore fetched the highest market share of 24.4 per cent among all the radio stations across the four regions. The Mumbai, Delhi and Kolkata markets were led by Big FM, Fever FM and Radio Mirchi respectively in week 10
exchange4media Staff Mar 21, 2016 4:53 PM
The Grievances Against Misleading Advertisements (GAMA) portal received 1000+ complaints within a year of launch garnering prompt compliances from the top advertisers complained against
exchange4media Staff Mar 21, 2016 3:54 PM
NDTV Prime has launched ‘The Real Deal’, a television show and 360 degree media property on impact investing and social entrepreneurship. The show will air from March 25 at 9pm
exchange4media Staff Mar 21, 2016 3:22 PM
School of Skill, the online skill based education marketplace in India of SKILLSdox Inc, has rolled out its first advertising campaign centred on ‘Never Stop Growing’
exchange4media Staff Mar 21, 2016 1:59 PM
Trendspotting: Gaana.com, Biba, Lays & Tata Coffee leverage 'granny charm' to connect with consumers
Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout
Sarmistha Neogy Mar 21, 2016 8:53 AM
Inspired by a glossary of cricket terms, the dictionary aims to re-ignite the passion between lovers as the game on the field begins to heat up
exchange4media Staff Mar 21, 2016 8:50 AM
One of the most popular social media websites turns a decade old today and it has been a journey that in many ways is a microcosm of the social media space itself
Abhinn Shreshtha Mar 21, 2016 8:38 AM
The online furniture market, projected at $130 million, is expected to grow with a CAGR of 75 per cent and reach the $700 million mark by 2020. A look at how the frontrunners in online furniture space like Pepperfry and Urban Ladder are scoring
exchange4media Staff Mar 21, 2016 8:22 AM
Radio City, Bangalore fetched the highest market share of 24.4 per cent among all the radio stations across the four regions. The Mumbai, Delhi and Kolkata markets were led by Big FM, Fever FM and Radio Mirchi respectively in week 10
exchange4media Staff Mar 21, 2016 8:12 AM
The widely appreciated Ariel ‘Share the Load’ and Whisper ‘Touch The Pickle’ Campaigns for P&G have won BBDO India the Grand Prix (Grande’), a Gold, four Silvers and three Bronze awards - making it the No. 1 awarded agency in India at AdFest 2016
exchange4media Staff Mar 21, 2016 7:52 AM
More than 40 brands showcased their ads during the India Pakistan cricket match at Eden Gardens, Kolkata with Oppo, Nissan, Airtel and Flipkart featuring among the top advertised brands
Ruhail Amin Mar 21, 2016 7:50 AM
The new campaign uses the element of humour to highlight the benefits of online hotel booking in an attempt to shift consumers from offline to online. This is in line with the company’s aggressive efforts to tap into the hotel booking segment where they currently hold 25 % market share and 54% in online flight booking segment
Madhuwanti Saha Mar 21, 2016 7:49 AM
