Date-wise News
RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity
exchange4media Staff Aug 17, 2016 1:57 PM
With addition of 8 more cities this year, RCSS now expands its reach to 28 markets nationally
exchange4media Staff Aug 17, 2016 1:33 PM
As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).
Priyanka Mehra Aug 17, 2016 12:32 PM
Narendra Modi, Independence Day, I-Day Speech, Balochistan, Times of India, Hindustan Times, The Hindu, The Indian Express, The Telegraph, Deccan Chronicle, The Financial Express, The Economic Times
Saif Ahmad Khan Aug 17, 2016 8:32 AM
Big FM was the leading FM station in the Mumbai market in week 31 while Radio City featured at the second spot. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively
exchange4media Staff Aug 17, 2016 8:29 AM
With content being served through various screens, the very fabric, which kept the consumers together, was broken into ‘my entertainment’ from ‘our entertainment’. Marketers started to feel the pressure of this approach and started to evolve, writes Shailja Varghese, Head-Content Solutions, Brand New Media
Shailja Varghese Aug 17, 2016 8:25 AM
Such reports have seen Twitter’s share rise by 7 per cent. In a bid to boost its live on-air activities on Twitter live, the company looks forward to a synergy with the Cupertino based giant. Though Apple and Twitter haven’t spoken officially about it, media reports suggest this could soon turn into reality
exchange4media Staff Aug 17, 2016 8:21 AM
As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex
Abhinn Shreshtha Aug 17, 2016 8:14 AM
The news channel has broken all records by being the first and only Hindi news channel to reach 136 million coverage (Source - BARC, TG: 4+, All India, Wk 31'16, Cov'000)
exchange4media Staff Aug 17, 2016 8:11 AM
Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2
Priyanka Mehra & Madhuwanti Saha Aug 17, 2016 8:08 AM
In four weeks Patanjali Ayurved returns to the top spot for week 31 (July 30 to August 5) in the ‘Top 10 Brands across genres’ category, with 21,923 insertions
exchange4media Staff Aug 17, 2016 8:02 AM
