Date-wise News

NIVEA MEN kicks off new campaign #CoveringUpFails

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Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

e4m Desk Nov 28, 2016 8:57 AM

Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra

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I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM

Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra

Article Image

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM