Date-wise News

The new logo aims to bring together the best of Taj and SATS, with an agile and innovative design that resonates across generations

e4m Desk Feb 26, 2019 7:05 PM

The film is conceptualized by Ogilvy India team, made by Firecracker Entertainment and directed by Vishal Mangalorkar

e4m Desk Feb 26, 2019 6:41 PM

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

e4m Desk Feb 26, 2019 6:25 PM

In his previous role, Jacob was the Head of Partners and Alliances at Amazon Web Services

e4m Desk Feb 26, 2019 5:44 PM

The OTT platform has teamed up with Vindicia CashBox to enhance consumer experience

e4m Desk Feb 26, 2019 5:16 PM

Vivo has partnered with BBH India to create the launch campaign #GoPop, which consists of pre-launch teasers and two TVCs

e4m Desk Feb 26, 2019 4:47 PM

As part of the celebration, the channel has partnered with fashion & lifestyle brand The Label Life for its on-going shows on the ‘AXN Premiere Club’

e4m Desk Feb 26, 2019 4:15 PM

Established in 2007, Vanesa Body Deodorants is a premium fragrance brand that offers feminine personal grooming products under its three ranges: Shero, Queen, and Babe

e4m Desk Feb 26, 2019 3:36 PM

Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London

e4m Desk Feb 26, 2019 3:35 PM

With the TVC, OPPO hopes to connect with the young generation, says Will Yang, Brand Director, OPPO India

e4m Desk Feb 26, 2019 3:07 PM

Last year, the Punjabi TV content provider had transitioned its entire operations to Amagi cloud platform, moving away from traditional, capital-intensive, hardware-based playout infrastructure

e4m Desk Feb 26, 2019 2:11 PM

BBC director general Tony Hall to back projects for creating programming for British and international audiences

e4m Desk Feb 26, 2019 1:38 PM

The company’s overall organic growth was up 6.3% Y-oY & 3.8% when adjusted for EBITDA but marketing saw a $12mn decline in organic revenue growth, with Cannes down 8% & MediaLink down 9%

e4m Desk Feb 26, 2019 1:30 PM

Unveils digital campaign for banner which is a multi-purpose safety device

e4m Desk Feb 26, 2019 1:23 PM

Campaign designed on the back of innovative solutions that the company offers in each category 

e4m Desk Feb 26, 2019 12:50 PM

Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India

e4m Desk Feb 26, 2019 12:18 PM

Tiranga TV warned for telecasting media briefing of Pakistan army spokesperson

e4m Desk Feb 26, 2019 12:17 PM

TRAI had asked BARC to publish the weekly data immediately on the website

Moumita Bhattacharjee Feb 26, 2019 11:26 AM

Nooyi, former PepsiCo Inc Chief Executive Officer, will be on the company’s board

e4m Desk Feb 26, 2019 10:50 AM

The mandate was won following a multi-agency pitch, and will be serviced out of Kreativ Street’s Gurugram office

e4m Desk Feb 26, 2019 10:29 AM

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin Feb 26, 2019 9:14 AM

Only satellite channels licensed by the Ministry of I&B would be allowed to participate in the e-auction

e4m Desk Feb 26, 2019 8:47 AM

Guest Column: Mathur, Head – Strategy Planning, VMLY&R, says Digital Payment Solutions has been a game-changer for India when it comes to financial transactions

Saurabh Mathur Feb 26, 2019 8:47 AM

Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy Feb 26, 2019 8:45 AM

Bhardwaj CMO & National Sales Head, UFO Moviez talks about the movies-on-wheels campaign which allows brands to promote themselves through in-cinema advertisement and brand-activation campaigns.

e4m Desk Feb 26, 2019 8:26 AM

WARC creative 100 has ranked Indian campaigns 'Sindoor Khela' and 'Blink to Speak' as the most creatively acclaimed ones of 2018-19

Noel Dsouza Feb 26, 2019 8:25 AM

Radio City and Radio Mirchi retain the lead in Bangalore and Kolkata respectively

e4m Desk Feb 26, 2019 8:21 AM

As per industry sources, the state government spent on advertising in two phases — during Kumbh and after Priyanka Gandhi’s first rally — and this will get regular as we near the elections

Tasmayee Laha Roy Feb 26, 2019 8:17 AM

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas Feb 26, 2019 8:17 AM