As per the latest BARC data (Week 19 to Week 22 of 2019), the cumulative reach of 9XM is 197 million amongst the 15+ universe across the Urban and Rural HSM
The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time
While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline
Ishteyaque Amjad, VP, Public Affairs, Communications & Sustainability, Coca Cola, India says the 'Sustainable Development Goals' category is one where India has real potential to perform in
Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies